ARTICLES

Sales funnels from a ‘best practice teaching and learning’ perspective

  I’ve got a story for you. I’ve been in A LOT of sales funnel, as a prospective client, and here’s the one thing I usually do within the first few emails.     Unsubscribe.   I hate being sold to. It gives me the heebie jeebies. Much like when I’m in a shop. If the sales assistant asks me whether I need help? I’ll tell them honestly. ‘Yes please, I’m actually looking for X’. More often than not it’s more like ‘No thanks, just browsing’.    End of story. If that sales assistant keeps pushing? I’m out of that shop faster than you can say ‘oh but this one would look GREAT on you’, and you know why? because I didn’t ask for the help, period, and quite frankly I don’t like being harassed.   And that’s what being in a sales funnel you didn’t really ask to be in,…Continue Reading

Client Success Story #2: Amelia Lee & Your Reno Roadmap

I work with phenomenal clients every day, and this one in particular is a huge inspiration – for anyone thinking about translating their knowledge into an online course, which just so happens to end up in the hands of a celebrity! (Yep, no word of a lie!)   Introducing Amelia Lee, the Undercover Architect, who has created a course to help you navigate your way through your next reno – regardless of how small or large it is! Your Reno Roadmap is built on her 20+ years of experience and has recently been featured on Deborah Hutton’s new website Renovation Rookie, which is following Deborah’s renovation progress. Amelia is a guest expert writer on her site, and Deborah has even enrolled in Amelia’s course herself.   Can you imagine how much you don’t even realise you don’t know about all the steps to consider before you start a renovation? These…Continue Reading

Why creating a passive income from an e-Course is a paradox

This post is designed for anyone thinking about creating an e-Course … and under the impression they’ll be sipping pina coladas on a beach in Thailand within minutes because there’s a simple 12 step system you can follow that includes a strategy that made the business coach 120K in their first month of coaching…   I deal with this issue every day, helping clients understand the work involved in creating products that can help them leverage their time better – instead of just ‘selling their time’ in one on one sessions – which is a sure fire recipe for burnout and a capped salary.   Earning a ‘passive’ income from selling online courses is a paradox (a statement that, despite apparently sound reasoning from true premises, leads to a self-contradictory or a logically unacceptable conclusion). No online e-Course income stream is purely passive, everything requires consistent sales and/marketing strategies, a…Continue Reading

Client Success Story #1: Lacey Filipich and Money School

I work with phenomenal clients every day, and rarely share the good work that they’re doing so I decided it’s about time that changed!   Introducing Lacey Filipich, Director of Money School, which is a course to help you and your family achieve financial freedom! Now who wouldn’t want that? Where did the course come from? Lacey learnt about how to manage and grow her assets, and adapt to the ever changing market, from her mum, Fran White and as a result now lives on an income that is being generated from the assets she has invested in, starting at the age of 19.   From what Fran taught Lacey, they created Money School, a flexible program which is now being rolled out in universities and high schools to help kids and their parents learn the basics behind how to achieve financial independence. Inspired by the idea of financial freedom?…Continue Reading

How to create a ‘passive’ income without an e-Course

How to create a ‘passive’ income without an e-Course

An honest conversation with Ellen Ercolini, about why e-Courses aren’t the holy grail to a passive income stream. WATCH THE BRIEF INTRO HERE – FULL WEBINAR BELOW They’re touted as the be all and end all for all small business owners online. Quite simply, they’re not. They work for some people, but not for everyone and we’re going to dive deep into the alternatives. Alternatives that light you up, so your genius can shine.   If you’ve been procrastinating, putting off creating that e-Course because it’s just too hard, too overwhelming or simply doesn’t feel like it’s the right thing for you to do (but all the cool kids are doing it so FOMO is striking hard), RELAX. It’s normal. Depending on the product and the content, it can be a massive undertaking – believe me – I’ve put together 7 courses in the past 4 years – from the…Continue Reading

12 points to consider BEFORE you create content

12 points to consider BEFORE you create content

Warning, this is a long post, but here’s the thing. If you don’t have 5 minutes to read this from start to finish, you simply cannot afford to be creating content. I’m serious. It’s a bit like going travelling without insurance. Nuts. Such a small investment, such a massive ROI when things don’t go to plan.   So why should you consider these 12 points, and take the recommended actions, before you even start the process of creating a leveraged income from your expertise? Because when you don’t, you waste time, energy and money on things you don’t need, people who mess you around, and ultimately you can end up creating products that will never, actually, work.   In other words, you’re running the risk of investing months (or even worse years) creating products that no one actually wants to buy, or that you end up pulling your hair out trying…Continue Reading

How to get your content online, fast

How to get your content online, fast

  Got skills and knowledge you know can help others? Want to get that knowledge into an online offering so you can leverage your time instead of charging by the hour?   We hear you. We’ve been there, and we want to help.   Find out more about the expert panel here.Continue Reading

One good reason why your business hasn’t really taken off yet…

One good reason why your business hasn’t really taken off yet…

It was about this time last year, that head in hands, after being on the verge of tears for weeks, I pretty much decided to throw in the towel on the whole running your own business thing.   It sucked. I was working so hard, harder than I’d ever worked in any other job, and really not getting anywhere except for further into debt. Every day felt like a struggle, and the tasks I had to do day to day, week to week, just left me feeling rotten. Like I’d gone and created myself another life sucking 9-5 job.   No wonder I wanted out. I was doing all the right things, following the advice of a well meaning business coach. Doing things that made logical, rational sense. Logical, rational, business, financial and common sense. Like running e-Courses and Facebook communities. Using my 20 years of experience to create offerings that…Continue Reading

What educational product or service should you be delivering?

What educational product or service should you be delivering?

Are you seeing other professionals and organisations creating e-Courses, Workshops, online and face to face offerings and feeling a bit confused about what you should be delivering? Are you overwhelmed by all the choices? Have you created a bunch of offerings and are now drowning in the sea of responsibility you’ve created for yourself?   Wouldn’t you prefer to be delivering a few signature products that light you up, bring home the bacon, and fit the exact needs of your clients?   I hear you. I learnt the hard way. I created a suite of options, nearly choked trying to deliver them all, and ended up miserable.   Why?   I wasn’t operating in my zone of genius, and I wasn’t doing things that I loved doing every day. I succumbed to the hype, and tried to do what everyone else was doing; namely a bunch of online options that just never really…Continue Reading

How to find work that lights you up

How to find work that lights you up

It took 15 years of teaching, travelling, and consulting overseas, 1 medical evacuation from my posting in the Pacific, and multiple organ failure to make me realise something was going to have to change.   Organ failure, I tell you, it’ll do it to you every time.   If you’re reading this with no inkling as to what your strengths are, what you excel at, and therefore, what you should be doing with in your work life, you’re probably in a similar situation to when I was at my breaking point.   So you can borrow some of the wisdom served to me whilst my body was going through complete physical shutdown, to figure out how you are going to do it differently. #yourewelcome   How are you going to work so it doesn’t feel like work?   Well there’s a tutorial below that you can access which has an interview…Continue Reading

Teaching tips if you want to create real change in the world

Teaching tips if you want to create real change in the world

If you’re a teacher, trainer, or facilitator of learning, the piece of art that I recently had commissioned was created with you in mind.   Why? Because some of you are considering not being a teacher. You’re infused with inspiration for sharing your content with the world, but on the flip side you’re not sure the training industry is for you at all. Because, let’s face it, some days it looks like all too much hard work with very little reward.   The world of education and training has given me so much. Over 12 international postings,  I’ve lived in 9 countries and travelled through over 30, as a student, teacher and trainer and SURE there are days where you need a bit of extra help (like, perhaps a road train to push you up the learning curve), but there are secrets to staying positive and making the most out of our…Continue Reading

Do you really need SEO, SEM and SMO?

Do you really need SEO, SEM and SMO?

Do you have an online component to your business, even if it IS just a static website, essentially just your digital business card?   Do you hear the terms SEO, SMO and SEM bandied about, and think ‘yeh, I should probably know what they mean and work out what I need to be doing for that…all the cool kids are across all that right?…’     If not, this article probably isn’t going to help you. If those thoughts have crossed your mind, stick with me. I was in the same position last year, and I ended up working with a woman who set me straight on exactly what I needed – and the clincher is, for my business and what my business goals are, NOT A GREAT DEAL! Hoorah! You might be in the same boat, and not really needing to worry much about it at all. (Think of it. Weight.…Continue Reading

4 Key PILLARS for Creating Professional Courses

4 Key PILLARS for Creating Professional Courses

This new online learning explosion; awesome, isn’t it? The ability to learn anything, at any time. A heavenly new combination of accessibility, few regulations, and an abundance of information can’t possibly be a bad thing – can it?   It can, and it is. If you’re worried that you don’t have a teaching or training qualification and you’re concerned about the impact this will make on your outcomes – you’re spot on. I’m definitely not suggesting that content creators without teaching qualifications shouldn’t be teaching or training – but what I do know you need is a framework inclusive of the hallmarks of a quality learning experience.   Universities have frameworks, High Schools have frameworks, even Kindergarten and Daycare facilities have solid, carefully considered frameworks for learning that they refer to for every single lesson (from Advanced Chemistry to Pack Away after Little Lunch!)   You don’t need a training qualification. You do…Continue Reading

Paying It Forward Project #3: Samoa

Paying It Forward Project #3: Samoa

  I believe in Giving Back. Simple as that. I grew up in a small community south of Perth, in Western Australia and if there’s one thing a country upbringing teaches you, it’s the strength that comes from giving back to and being part of an active community.   I’ve worked in all corners of the globe and have seen what a relatively small amount of ‘Giving Back’ can do to a community: that’s why I decided to make an annual commitment to Giving Back: my way of helping out at least one community every year.   Every year, I knock on the doors of schools and colleges in communities that don’t have access to governments who can provide them with excellent teacher training and professional development programs (like ours does in Australia). It’s my way of “paying it forward” by volunteering my time and skills to a community in need of…Continue Reading

What do Curriculum Developers do? They make Content Development easy!

What do Curriculum Developers do? They make Content Development easy!

My clients often end up in tears when they’re working with me – and before you go WOAH lady that’s no way to sell yourself! Hear me out.   Content Development can be one helluva challenge – it can be confusing, overwhelming, you can quite literally put it off for months and months because the mountain of organising, labelling, curating, re-creating, honing and refining can just seem WAY TOO HARD.   I should know. I’m putting together a library of my resources and YES OF COURSE I can help other people but doing it myself has been one helluva humbling experience – nothing like being in the client seat for a while to REALLY keep me in touch with what they’re going through!   So that’s exactly what I do – help people move through confusion and frustration where everything is a mess into an organised place with a plan in…Continue Reading

4 Steps To Creating Quality Online Training That Sells Itself

4 Steps To Creating Quality Online Training That Sells Itself

We’ve all been there. Dazzled by the pretty promise of a course that completely failed to deliver.   Those big, flashy sales pages with beautiful branding and gorgeous imagery can be oh, so alluring. On a quest to find that one course that would deliver what you needed, so so ready to dive right in and upskill.   You pressed that BUY NOW button almost on a reflexive impulse and then worked out you’ve been duped. Put yourself in your clients’ shoes. Imagine if they felt like that about YOU and your course. Not the sort of experience that has you racing to recommend someone right?   It’s a huge let down, isn’t it.   The content, the person who put it together, and it makes you question your own judgement, and the authenticity of any courses or workshops you see on offer. There’s nothing productive about wasting time, energy, and…Continue Reading

Podcast with Phoebe Chongchua

Podcast with Phoebe Chongchua

  Got a few minutes to spare on your way home from work? Well, 33 in fact. Check this out. It’s me, on a podcast, with a brand journalism expert from the States. Woot woot! I love having spirited conversations like these – Phoebe has an awesome way of getting a good story out of you (not that I ever find that difficult anyway – haha!!)   Hear about the major milestones that shaped my business – and what I’ve learnt during my first 3 years in business – believe you me when I say it hasn’t all been plain sailing! Oh, yeh, then there’s the Education and Training part – hear about the foundations of best practice teaching and learning – or, the 4 PILLARS of Creating Quality Learning Experiences – and how applying them to your webinars, courses and presentations you’ll be creating a referrals based business model that…Continue Reading

How to choose the right delivery platform for your training content.

How to choose the right delivery platform for your training content.

  One of the top questions I get from my clients, is around how they should get their training content up online.   There are just SO many options, it can all get a bit overwhelming…   Do you feel like this when it comes to working out how to deliver your course? You know WHAT you want to present, but you just have NO IDEA how to bring it all together and get it online? Maybe you are confused about what learning platform you should be using – there are so many out there to choose from! Which is the best for YOUR content and client needs? Do you really need a full Learning Management System or is a simple Learning Platform enough? (and what’s the difference between the two anyway?) Or maybe you’re even confused as to the format you want your course to run in – email responder series? Evergreen? Intensive?…Continue Reading

6 Simple Steps to Systemising and Selling your Expertise

6 Simple Steps to Systemising and Selling your Expertise

When you reach the point where you’ve been practising your trade for years, you will more than likely have a healthy list of clients who have successfully been through your process so you know it works, you’ve refined your content and the way you deliver it, and you’re confident that your knowledge and expertise consistently produces results.   It’s at this point you may come to the decision to evolve your methods from a one-to-one model of teaching, (time consuming, not as financially savvy as you’d like) into a one-to-many model, leveraging your time and energy and delivering your teaching to more people, more efficiently.   This is the case with many of the professionals that I work with. They’re sitting on a tonne of exciting ideas and have a load of experience working with individual clients and are starting to get cluey about using their knowledge to create a…Continue Reading

The 5 Professionals who Help with Creating Quality Content

The 5 Professionals who Help with Creating Quality Content

At the point of the journey where people start looking for me is when they’ve come up with their ground breaking, ass-kicking idea, gotten really excited about it, morphed it into game changing content and then realised they can’t quite figure out how best to turn it into… something.   Google just about breaks them when they start looking for who could help them through the e-learning development process.   Do they need a range of professionals or can just one person help them sort out this mess? Should you they start with presentation or planning? How do you know whether it’s going to even sell?   Depending on which avenue you choose, you’re looking at a range of professionals that could be perfect to guide you through the maze, but it really depends on what you actually need, and what your existing skill set is like.   And believe…Continue Reading

5 Myths About Online Teaching and Learning BUSTED!

5 Myths About Online Teaching and Learning BUSTED!

OK, I’M FIRED UP. Let this be public notice that I’m on a mission.   A mission to bring some sort of order to the chaos that is this new world of online teaching and learning. If you’re planning to sell your expertise by creating an online learning course, listen up.     Have you been let down by cruddy online courses in the past? Are you holding off creating an online course because you don’t have qualifications or don’t “feel” like a teacher? Would you like to see into a crystal ball and see if this path is the right one for you and if you’ve got what it takes to be a good teacher? I hear you, and I can help you. But let’s first begin with THIS:   Talking at me for 1 hour with no plan, no visuals, is NOT engaging, motivating or inspiring. Do you agree?   When…Continue Reading

Paying It Forward Project #2: Bali

Paying It Forward Project #2: Bali

  I believe in Giving Back. Simple as that. I grew up in a small community south of Perth, in Western Australia and if there’s one thing a country upbringing teaches you, it’s the strength that comes from giving back to and being part of an active community.   I’ve worked in all corners of the globe and have seen what a relatively small amount of ‘Giving Back’ can do to a community: that’s why I decided to make an annual commitment to Giving Back: my way of helping out at least one community every year.   Every year, I knock on the doors of schools and colleges in communities that don’t have access to governments who can provide them with excellent teacher training and professional development programs (like ours does in Australia). It’s my way of “paying it forward” by volunteering my time and skills to a community in need of…Continue Reading