How to create a ‘passive’ income without an e-Course

An honest conversation with Ellen Ercolini, about why e-Courses aren’t the holy grail to a passive income stream.



They’re touted as the be all and end all for all small business owners online. Quite simply, they’re not. They work for some people, but not for everyone and we’re going to dive deep into the alternatives. Alternatives that light you up, so your genius can shine.


If you’ve been procrastinating, putting off creating that e-Course because it’s just too hard, too overwhelming or simply doesn’t feel like it’s the right thing for you to do (but all the cool kids are doing it so FOMO is striking hard), RELAX. It’s normal. Depending on the product and the content, it can be a massive undertaking – believe me – I’ve put together 7 courses in the past 4 years – from the pilot versions in Microsoft word, right through to a fully functioning Library full of training resources.

Here’s the thing though…

You don’t NEED to create an e-Course to enjoy a ‘passive income’ (what does that word really mean anyway?). There’s a way forward without an e-Course I hear you ask? Why YES. There is. Best part is, that depending on your skills, experience, content and target market, there’s a fairly high chance there’s a better alternative you’ll actually be excited about creating.

And no, it’s not a cookie cutter approach that suits everyone.

There’s a myriad of options – and YOU are the one that gets to choose the perfect combination of products and services that will suit YOU, AND have your target market champing at the bit to get more.

Sound like a dream come true?

I only wish I’d met Ellen a few years before I did – oh the pain it would have saved me!

So we created a webinar about it, and here’s what you’ll learn:

1. How to use the knowledge of your ‘frequency’, to help you choose which products and services are a ‘best fit’ for you. We covered this in a previous free webinar we did together – so if you haven’t done that yet, click here to get the link to your free Frequency test first. The lesson below will make much more sense when you know what your frequency is!

2. How to consciously choose offerings based on what you really WANT to do; what you love doing, not just what you already know how to do. Stop letting “I don’t know how to do that’ get in your way. You could talk about your field for HOURS. You’re the expert, you have all the knowledge, but taking that and turning it into a transformational learning experience that helps people absorb and take action on that information most effectively? Where to start? There are simple ways forward and we’re here to help!

3. How to work out which products and services will allow your clients to benefit most from your genius; know what your market really needs, and what YOU want to be known for in your niche, and how to combine that with what your frequencies tell you and what you know you’re best at. Want the holy grail to a constant income stream? You just found it!

4. How to not repeat the mistakes we’ve seen our clients go through. We’ve been ‘under the hood’ of hundreds of businesses, so we’ve seen what works and what doesn’t work. Hear about the transformations we’ve seen, what can happen when you’re truly working in alignment, when you’re really listening or leaning into your zone of genius. Learn about what happens when you value others’ opinions over your own, when you stop trusting your instincts, and how to avoid that ‘forced’ feeling that comes when you’re not working in alignment.

 Ready to learn how to create a ‘passive income’ without creating an e-Course?

We did a live webinar on the topic, with the outcomes stated above, that is now available in the Library. You don’t have to ‘hit and hope’ with what products you should be delivering. Choose products you KNOW you’re going to be most suited to!

The webinar is available here.

Lesson 2 Create offerings that work

It’s located in the BASICS Level of the Library, in the Starter Pack course:


Lesson 2: Create and Deliver Offerings that work.


Click on the above link to be taken directly to the Lesson. If you’re already  a member of the Starter Pack, make sure you’re logged in! If you’re not, you’ll be redirected to the page where you can become a member.


Ready to find out more about how to work with us?

Join us for our Business Accelerator – a unique program available in a group context or one-on-one – where we combine the best of what we’ve got to help YOU create offerings that are the best fit for you, your clients and the stage of business you’re at. Not a single cookie cutter in sight, these programs are 100% personalised to you, your needs and what you want to achieve. Find out more here!