How important are good intercultural communication skills?

Intercultural communication skills. Yawn.

Or not? How important really is good intercultural communication?

It probably isn’t if you’re going to live in a bubble and only ever spend your time with people who are from the same ethnic background. In this global world we live in, how realistic is that? It might also seem simple if you’re talking about being or dealing with tourists, but what implications could it have in the boardroom or the classroom if your intercultural communication skills are a bit lacking?

Picture this.

You’re strolling down a street in your hometown, minding your own business when BAM. Something catches your eye. ‘Oh gross. Seriously.’ *Eyeroll*.

Tell me this hasn’t happened to you at least once, watching a group of people from another country or culture, while they noisily slurp their noodles, spit on the street in front of you, or do something that in your culture, you consider inappropriate public behaviour.

Gross to you perhaps, but a completely acceptable part of another culture, in another country. What about in your boardroom or office space?

So who’s right and does it depend on where you are?

It’s all about awareness, understanding a target culture and being able to accept that different cultures have different understandings of what is and isn’t acceptable behaviour.

Should we, as people in an ever shrinking global world, make a concerted effort to understand the basic cultural and social conventions of cultures we are hoping to interact with? Regardless of whose ‘home’ space we’re in? How much of an impact can it really have? Can it really change business outcomes or affect business relations?

 More than you might think possible.

Take this as an example. Whilst working on a development project in the Pacific, I was training the lecturers in ‘Negotiating Skills’ as part of their Certificates in English. We were discussing the differences between aggressive, assertive and passive behaviour and an activity led to matching behaviours with one of the three labels. It went a little something like this:

Maria: ‘Shouting at your employees?’

Class: ‘Aggressive.’

Maria: ‘Not going to a meeting because you don’t like the boss?’


‘Telling your boss exactly what you want?’


‘No, hang on, being honest and telling your boss what you want. What type of behaviour is that?’


‘What? Hang on. Do we all remember what ‘Aggressive’ means?’

‘Yes Maria. Angry. Loud. Rude.’

OK. I sat staring at them, wondering whether they were having me on, but they were all nodding in agreement and looking at me as if I was quite mad.

Maria: ‘So you’re telling me, that if you tell your boss what you really want, that you’re being aggressive in your culture?’

Class: ‘Yes.’

‘What? OK, that’s what we call assertive behaviour. In our culture, speaking your mind is seen as a good negotiating skill. How else do you get what you really want?’
Brave class member: ‘Maria, in the Maneaba (place of community gathering and where all village decisions, celebrations and activities take place), the elders do all the speaking. You must be invited to speak. If you agree with their proposition, then you stay quiet. Staying quiet in our culture shows the leader that you agree with him and shows him respect.’

The penny finally dropped.

All those meetings where we struggled to get opinions or ideas on any of the initiatives that were part of the project implementation, all those fruitless hours of trying to prise out what people honestly thought of what the project was hoping to achieve, finally made sense.

I hung my head in my hands and laughed.

Out loud.

I shared the misunderstanding, I was met with questions like:

‘So you DO want our opinion?’
‘So we should stand up and tell you what we REALLY think?’
‘Won’t you be angry with us?’

Sigh. Can you imagine the difference this would have made to the project if we had had this conversation 18 months previously when we’d started working together?

Whether it’s deference to elders in the Pacific, the head wobble in India, eye contact in Asia, head touching in Thailand, time management in Europe, or the myriad of other cultural idiosyncrasies, subtle differences between cultures can communicate all by themselves, wreaking havoc on business relations if left misunderstood.

So the simple answer to that first question?

Yes it’s important. We should be making an effort to understand the cultures of the people that we’re working with and for; be that in a staffroom, classroom, boardroom or lunchroom.

Think people in your workplace could do with some Intercultural Communication Skills training? Connect with me. I can help.

intercultural communication skills

Ready to find out how to source that information?

So you don’t end up with egg on YOUR face? The lesson below has step by step questions and examples to help guide you on how to create your own pre-work surveys. Profile your clients. Get the intelligence. Understand the importance of intercultural communication skills. Then use it to create a learning experience that blows them out of the water.

The lesson is available here.

It’s located in the FOUNDATIONS Level of the Library, in the Product Development course:

Lesson 1.1 Client Profiling

Click on the above link to be taken directly to the Lesson. If you’re already  a member of the Product Development  course, make sure you’re logged in! If you’re not, you’ll be redirected to the page where you can become a member.This video was inspired by a gorgeous Burmese refugee who put me in my place – and then some.

client profiling - intercultural communication skills

Great content stuck in your head & hard drives?

So much to think about . . .

>> What to put in & leave out, in what order?

>> How to package it? Or deliver it? Online?

>> Will it just be a waste of time & money?

>> Will the content actually help people and help me build my reputation as the go-to-professional in my field?

My quiz can help!

Do this 3 minute quiz, and find out exactly which areas you need help with.

5 thoughts on “How important are good intercultural communication skills?”

  1. I can’t stop myself from laughing out loud and disturbing other lecturers in this open office Maria! Anyway I totally agree with you that it does not worth the time spent studying other cultures prior to implementation of programs/projects; they can be picked up and learned on the spot!

    • Ha ha Taatita! And believe me, I learnt ALOT on that job about kiribati culture – slowly – but I got there in the end! 🙂


Leave a comment