ARTICLES

Why even the best content is useless if the UX and UI aren’t right

Long story short? I learnt the hard way. Imagine if this was you. Years of learning the tools of my trade. Thousands of dollars and many years spent gaining qualifications and experience in Australia and abroad. Awards won, scholarships granted, kudos given, feeling like a qualified professional who has earnt her place in the corporate and small business worlds. Months then investing in my small business, contractors to help design, develop and get my content online as a) a demonstration of best practice, and b) a rich learning resource for my clients so I could FLIP their learning (learn more about flipped learning here). You can imagine the anticipation I felt, finally getting my 20 years of experience out there into the world, ready to ‘Create Real Change’ in the lives of professionals world wide, ready to show the online overnight success business coaching cowboys, what QUALITY learning was all…Continue Reading

How to give people what they actually NEED.

How to give people what they actually NEED.

I’ve got a story for you (how unlike me). I’ve been in A LOT of sales funnels, as a prospective client, and here’s the one thing I usually do within the first few emails.     Unsubscribe.   Now that’s the last thing you want prospective clients doing to YOU right? If so, then I’ve got a lesson down the bottom that shows you exactly how to create products and emails/salespages/copy that show your clients the OUTCOMES they’ll get from working with you – the things that your clients actually want to achieve/do/have/apply/use – and no, that’s not just ingesting more information, it’s actually gaining the skills and knowledge needed to DO the new thing – whether that’s mastering the art of effective SEO, sorting out your gut health or improving your competitive skydiving score (yes, a cross section of the clients I work with. Nuts. But fun.) Totally understandable…Continue Reading

How do you stay organised when creating content?

How do you stay organised when creating content?

I’m a systems queen so can not handle disorganisation – it does my head in and there are days where I actually cannot work until my desktop (on my computer and the actual bench top) is clear of clutter.   So if you’re adverse to using a system or staying organised, employ someone to do it for you, just keep on creating, and LOOK AWAY NOW.   If you KNOW that staying organised is the key to actually getting work produced efficiently, then read on. When you’re not organised, you end up chasing  your tail and spending half your life LOOKING for that thing that you were working on last week – instead of actually working on it. This is NOT good for productivity and will see you wasting your time, money and energy doing things again and again simply because you don’t have a clear and simple system to follow…Continue Reading

How much content is too much content?

How much content is too much content?

This is another one of those questions I get asked all the time and the answer this time, is really quite simple.   In short? Give enough: reasons to motivate your clients to WANT to learn it, theory to help them understand HOW to do it, examples that SHOWS it done ‘properly’ right through to ‘poorly’, (so they can see for themselves all the different ways it can be done and learn how to avoid mistakes), activities that gives them the opportunity to TRY it for themselves. If you’re rattling on with theory that doesn’t help them achieve that end aim of TRYing it out for themselves, having seen HOW to do it properly (and how not to do it poorly), then CUT THE RAMBLE and get to the chase. Simple.   If you miss any one of these steps, you’re going to: Not even have them engaged or really…Continue Reading

What’s the best number of people to have in a course?

This is a question I get asked ALOT and to be honest there’s no one size fits all kind of answer. It really depends on a lot of different factors like what content is being covered, what interaction is required between the facilitator and the participants, how much support is needed before, during and after the ‘lessons’ have been delivered, and what the clients are EXPECTING from the experience.   As this study out of the US cites: “Overall, students rated their online instruction as moderately satisfactory, with hybrid or partially online courses rated as somewhat more satisfactory than fully online courses. “Convenience” was the most cited reason for satisfaction. “Lack of interaction” was the most cited reason for dissatisfaction. Preferences for hybrid courses surfaced in the responses to an open-ended question asking what made the experience with online or partially online courses satisfactory or unsatisfactory. This study’s findings support the…Continue Reading

How to efficiently create batches of engaging instructional videos

Ya ya ya this is the kind of thing that can and will drive you around the bend if you don’t know what you’re doing. Creating batches of instructional videos – effective ones, that look polished, professional and have a style that runs through them all and that make YOU look like you’re organised, tech savvy and at the top of your game. Yikes~!   I’ve been there. It LOOKS so easy. Yeh SURE I can whip up some content, not sure what all the fuss is about – piece of cake!   The reality, is often quite different. If you’d like to see the blooper reel that proves it (and that’s just the taking the VIDEO part) then click here: What really happens when you try to take professional videos. Guaranteed giggle snorts. I promise.   But seriously, that video just pokes fun at all the stuff that you need…Continue Reading

The key ingredient behind earning a consistent income from e-Courses

This post is designed for anyone thinking about creating an e-Course and under the impression they’ll be sipping pina coladas on a beach in Thailand within weeks because there’s a simple 12 step system you can follow that includes a strategy that made the business coach 120K in their first month of coaching…   It’s just not that straight forward, although it is definitely possible to create a recurring income stream from e-Courses, and this post will demonstrate for you what the difference between recurring and passive income streams are, and how you create them. Don’t be fooled. There is a difference, and it’s not as straight forward as the shiny business coaching ads will have you believe. I’ve had a client lose their house because they invested so heavily in creating their online course (and expecting a quick income spike which never eventuated), and that’s just the start of the…Continue Reading

4 Ways to effectively communicate your message

4 Ways to effectively communicate your message

There is SO MUCH NOISE in the online world these days, and sometimes it can seem overwhelming – how do you know whether anyone is actually hearing what you’ve got to say?   Do you wonder whether all the time and effort you put into creating blog posts, creating awesome little nuggets of training, all those hours spent obsessing over your powerpoint slides is really worth it? How do you know whether the message is really getting through to those who can benefit from it?     Or is your message just being ignored?     Really getting through to people, really changing lives, isn’t just about throwing good information together, having a superstar personality or being able to whip up an off the cuff awe-inspiring speech. (Wouldn’t it be nice if it WAS that simple!)   I was speaking with Kris Emery  and we realised that a lot of our clients…Continue Reading

What Small Businesses need to know about Terms, Conditions and Privacy Policies

What Small Businesses need to know about Terms, Conditions and Privacy Policies

My Privacy Policy and Terms & Conditions were one of the first things I got sorted before any of my products or services went live. Why? Because I think it’s a bit like getting on a scooter without a helmet on – you’re sort of dancing with danger and you KNOW that if something DOES happen (heaven forbid), you’ll be kicking yourself that you weren’t better prepared.     That reasoning actually paid off.   I’ve got a story for you (how unusual, I know, me? a story?), and it’s inspired a legal webinar series with Brisbane lawyer Katie Richards, of Virtual Legal, who is making waves in the legal world of small business. If you’re keen to get the low down on what YOU need to know as a small business owner, join us for the quick tips and the webinar below. In the lesson, there are also summary notes…Continue Reading

Top 5 Tips for Making Engaging, Motivating Webinars & Instructional Tutorials

Top 5 Tips for Making Engaging, Motivating Webinars & Instructional Tutorials

  A question I often ask my clients when they ask me how to make their presentations really powerful, is ‘Do you think it’s more about CONFIDENCE (knowing your content back to front), or simply having good CONTENT (whiz bang technology or a slide pack that would woo Elon Musk).   In short, it’s having the right combination of both – because if you don’t, then you’re either an entertainer (full of confidence) or a lecturer (really knowledgable) but you’ll be far from an engaging facilitator of learning. No one wants to sit through boring presentations that have them creating their shopping list instead of listening, and no one wants to be the kind of presenter that clams up when they’re asked to answer basic questions about their field. Right?   So what’s the key to creating engaging, motivating presentations, webinars or tutorials? Well, there’s a full course available on…Continue Reading

The key to successful teaching is demonstrating, not explaining.

The key to successful teaching is demonstrating, not explaining.

  It’s the golden rule of teaching, what helps you really get something across to your learners. You can explain it till you’re blue in the face but when you demonstrate it? BAM.   Lightbulb moments everywhere. Next time you’re struggling to get your clients to ‘get’ something?   Demonstrate. Don’t explain. Show them. Give them a real life example. Draw pictures. Find someone doing it, and doing it well so they can link the theory, to a tangible, real life experience. That way? You’re leading them on a learning journey.   Now why would you want to do that?   Throwing a bucketload of information at people and hoping they’ll be able to regurgitate or use it later, is about as effective as those uni lectures where everyone fell asleep or passed notes to one another to pass time time.   Life changing. Not. Taking people on a learning…Continue Reading

How to choose the right delivery platform for your training content.

How to choose the right delivery platform for your training content.

  One of the top questions I get from my clients, is around how they should get their training content up online.   There are just SO many options, it can all get a bit overwhelming…   Do you feel like this when it comes to working out how to deliver your course? You know WHAT you want to present, but you just have NO IDEA how to bring it all together and get it online? Maybe you are confused about what learning platform you should be using – there are so many out there to choose from! Which is the best for YOUR content and client needs? Do you really need a full Learning Management System or is a simple Learning Platform enough? (and what’s the difference between the two anyway?) Or maybe you’re even confused as to the format you want your course to run in – email responder series? Evergreen? Intensive?…Continue Reading

How to have the impact on your clients you deserve

How to have the impact on your clients you deserve

In short? Speak to them in a language they understand; and I’m not talking about English, or their native language.   Communicate in words that resonate with your clients – if you don’t, it’s going to fall on deaf ears or at the very worst, have you misunderstood, your reputation at stake, and your business not ‘firing’ the way it should.   Worst case scenario, the course, program or resources you put your heart and soul into will NOT sell OR help you become the go-to-professional in your field. No body wants to invest years in building a business only to have it brought to a grinding halt by something as simple as the words you use – right? The answer to the above depends on whether you’re in Australia, the UK or the USA.   Possible meanings of the verb ‘root’: to search for, to cheer for, to fornicate…Continue Reading

Why ‘selling before you create’ can be a recipe for disaster

Why ‘selling before you create’ can be a recipe for disaster

The more clients I speak to, the more stories I hear about business coaches advising their clients to sell a course or program, before they have created it.  Now just to clarify, this is not a rant about dodgy business coaching – it’s an article that will prevent you making the mistakes I’ve seen clients make, after acting on this well meaning (but misinformed) advice without fully understanding the implications. Read on, for my top 5 tips to helping you navigate that advice properly (because there ARE efficient ways to efficiently test and find out whether there’s a market for your product), but for now, let’s take that advice on face value. The advice usually revolves around putting up a sales page, selling places in the course, then creating it on the hop, as the course is rolling out.   So about that. I have one expression for you. It looks…Continue Reading

How to avoid inadvertently alienating your clients

How to avoid inadvertently alienating your clients

Imagine you’ve been working with clients for weeks and towards the end of your time working together, you realise you’ve been secretly and silently offending them. Certainly not the sort of situation that produces raving testimonials right?   The thing is, it’s a lot easier to do than you think, if you don’t follow the golden rule of CLIENT PROFILING before you start working with someone. Down the bottom there’s a full lesson available on how to effectively profile your clients before you work with them, but just in case you’re thinking PFFFT as if I need to do that, I know my clients, I’m all good, let’s see what can happen when you don’t.   If you don’t know enough about their culture… Read the story at this link to find out how I presented myself in Japan as a perverted arsehole on day one. Seriously. Doesn’t get any…Continue Reading

One very easy way to avoid nasty reviews

One very easy way to avoid nasty reviews

If you’d prefer to watch a quick video, skip right down to the very bottom and hit play – you’ll hear about the one very important missing course ingredient that inadvertently turned me into Arnoldette Schwarzengger. Otherwise, in short?   One really easy way to avoid nasty reviews, is to ensure that you have clear outcomes before you start working with someone then actually deliver on the outcomes that you promise.   Failing to do either of these things will most definitely land you in hot water with your clients because when outcomes aren’t clearly defined, they can’t be delivered on and at least one of the following things will inevitably happen: expectations of what they are buying will not be met, as yours and theirs will often be very different, and then they will finish your program or course disappointed, let down or frustrated and THAT is what they’ll…Continue Reading

The core element behind developing as a professional

I’ve written about reflection and the power of it before. If you haven’t read that article, I suggest you have a read of that first. Click here to read all about it.   What is reflection in a nutshell? It’s looking at the patterns that occur in your life (be they good or not so good) and working out why they happen, and how to either keep that pattern going (for the good stuff!) or how to avoid it happening again (for the not so good stuff).   The problem is, once you’ve started making reflection a major part of your life, it’s fairly hard to go back. And the problem with that you might ask? Well you soon realise that there are two types of people in the world, and you can only be one type at any one time. Developing as a professional involves being one of these…Continue Reading

How important are good intercultural communication skills?

How important are good intercultural communication skills?

Intercultural communication. Yawn.   Or not? How important really is good intercultural communication? It probably isn’t if you’re going to live in a bubble and only ever spend your time with people who are from the same ethnic background. In this global world we live in, how realistic is that? It might also seem simple if you’re talking about being or dealing with tourists, but what implications could it have in the boardroom or the classroom if your intercultural communication skills are a bit lacking?     Picture this. You’re strolling down a street in your hometown, minding your own business when BAM. Something catches your eye. ‘Oh gross. Seriously.’ *Eyeroll*.   Tell me this hasn’t happened to you at least once, watching a group of people from another country or culture, while they noisily slurp their noodles, spit on the street in front of you, or do something that…Continue Reading

Is ‘learning styles’ a myth that has finally been debunked?

Is ‘learning styles’ a myth that has finally been debunked?

Google ‘learning styles debunked’ and you’ll get a raft of scholarly articles suggesting that yes, indeed, it has. There is no specific research to suggest that matching the way you teach to specific learning styles is beneficial, although it isn’t exactly time to throw the baby out with the bath water either.   As this article from the University of Texas states:   “While all students benefit when what they are learning is presented in multiple ways – visually, aurally, kinesthetically – scientists have not been able to pigeonhole learning into discrete categories or “styles.” Learning depends on what is being taught, how much students know about what is being taught, and how motivated they are to learn it. Effective teachers use this information to differentiate instruction. In other words, they focus on differences that actually matter for learning – the content, students’ experiences with the content, and their motivation related…Continue Reading

Scared of looking in the mirror?

Scared of looking in the mirror?

Tell me I’m wrong. Tell me you DON’T know one of those people who just keeps making the same mistakes over and over. We all know one. Eeek! In fact we can probably see that person in ourselves… now, a few years ago, as a naïve teenager many (many) moons ago … and they all have the same thing in common: they more than likely have never studied the process of reflection, or learnt how to do it intuitively.   Is reflection really that important?   Is it something we should be practising on a daily basis? Is it something that can really affect our development as professionals? The short answer is ABSA-FREAKING-LUTELY.   If you haven’t read the article ‘The Core Element of Developing as a Professional’, or don’t really believe it’s an important skill to master if you’re hoping to become one of the go-to-experts in your niche, then…Continue Reading