ARTICLES

How to have the impact on your clients you deserve

How to have the impact on your clients you deserve

In short? Speak to them in a language they understand; and I’m not talking about English, or their native language.   Communicate in words that resonate with your clients – if you don’t, it’s going to fall on deaf ears or at the very worst, have you misunderstood, your reputation at stake, and your business not ‘firing’ the way it should.   Worst case scenario, the course, program or resources you put your heart and soul into will NOT sell OR help you become the go-to-professional in your field. No body wants to invest years in building a business only to have it brought to a grinding halt by something as simple as the words you use – right? The answer to the above depends on whether you’re in Australia, the UK or the USA.   Possible meanings of the verb ‘root’: to search for, to cheer for, to fornicate…Continue Reading

Why we need ‘world’ knowledge, not just ‘word’ knowledge.

I went to a conference in Melbourne in 2014 and there were a fair few presentations that had me kicking back and checking my emails (sorry, but if you’re going to read your slides, save us all some time and just send them to me!).   There was this one presentation though, that totally captivated me.   His name is Jurge, he’s a Professor from Germany, and he spoke such sense it had us all in stitches. He was talking all about intercultural communication. Sounds pretty dry right?   Most people assume that when you learn a language, you inherently know how to communicate with other people who speak that language. That when people learn YOUR language, they automatically learn the cultural norms and somehow magically understand how and why things are done the way they’re done in your culture.   Quite simply, that is not correct. Anyone working with…Continue Reading

How important are good intercultural communication skills?

How important are good intercultural communication skills?

Intercultural communication. Yawn.   Or not? How important really is good intercultural communication? It probably isn’t if you’re going to live in a bubble and only ever spend your time with people who are from the same ethnic background. In this global world we live in, how realistic is that? It might also seem simple if you’re talking about being or dealing with tourists, but what implications could it have in the boardroom or the classroom if your intercultural communication skills are a bit lacking?     Picture this. You’re strolling down a street in your hometown, minding your own business when BAM. Something catches your eye. ‘Oh gross. Seriously.’ *Eyeroll*.   Tell me this hasn’t happened to you at least once, watching a group of people from another country or culture, while they noisily slurp their noodles, spit on the street in front of you, or do something that…Continue Reading