One of the top questions I get from my clients, is around how they should get their training content up online.
There are just SO many options, it can all get a bit overwhelming…
Do you feel like this when it comes to working out how to deliver your course?
You know WHAT you want to present, but you just have NO IDEA how to bring it all together and get it online?
Maybe you are confused about what learning platform you should be using – there are so many out there to choose from! Which is the best for YOUR content and client needs? Do you really need a full Learning Management System or is a simple Learning Platform enough? (and what’s the difference between the two anyway?)
Or maybe you’re even confused as to the format you want your course to run in – email responder series? Evergreen? Intensive? Which is the most cost effective and which is the ‘best fit’ for your situation?
You may also be unsure about how to cater for different client needs and learning styles, so that your course is effective for as much of the population as possible. You don’t want to waste all that precious time creating awesome content that people can’t relate to – right?!
At an absolute minimum you should first decide whether you’re going to:
- Send a series of emails with attachments or
- Have it hosted on an external platform or
- Create a private learning area within your own website (which can be a simple private area or a full Learning Management System which allows access to different lessons, courses or levels.
What you end up choosing will end up coming down to these main factors:
- Budget (design, development and hosting),
- How much control you want to have over who owns your content and the pricing of courses, (limited on hosted platforms),
- How much control you want to have over the design of your lessons, the materials you want to offer, and how you actually want to deliver them (drip fed, evergreen, intensive).
This is just a summary though.
There are so many other factors to take into account and because I get asked this question all the time, I put together an interview and a raft of resources for you.
I finally got together and did this webinar with Michelle Millichip, a web developer who has built everything listed above and then two clients who were facing the same situation you are right now – we have great content, now how do we get it up online?
What we cover in this comprehensive interview and set of worksheets is two fold:
The DEMYSTIFYING THE DELIVERY DEBACLE Worksheet will help you work out the what, who, where, when and how in regards to the delivery your content. If you can’t answer those questions, it’s very difficult to make sensible decisions about how to get your content online efficiently and effectively.
The MEMBERSHIP SITE REQUIREMENTS Worksheet really breaks down all the questions you’ll need to answer before a developer can help you work out the right combinations of plug ins and technical requirements you’ll need to get your content delivered – be that on a hosted platform, or your very own customised membership site. It breaks it down into the different areas you need to consider including the amount of content, delivery, users, membership types, security, integrations and community options available.
At the very least, decide whether:
- you want to host it externally (see the success I had with Udemy, here)
- or integrate it inot your own website
Both options have advantages and disadvantages but if you’re after a system that can grow with you, and that you have full control over, I’d go with the latter. If you’re after something quick and economical that will help you work out whether you need to invest in the latter, the external hosting option is the way to go!
How do I get the right solution for what I need? Consider all the points above, and take details notes to a reputable, experienced developer and get their take on what you need. They have the experience. Use it!
The detailed lesson below will help you consider your needs from all angles, and compile a list of wants, needs, and must haves, that will help your developer decide with you the best options available.
Consider where you are now, and where you might want to be in 5 years technology changes and improves – get a system that can grow with you, without huge changeover costs. Don’t get sucked in by sales pages or others who have used LMSs or hosted platforms – their needs may be completely different to yours!
Ready for the full lesson on how to choose the right combination of delivery method, platform and tech for releasing your online content?
The lesson is available here.
Click on the above link to be taken directly to the Lesson. If you’re already a member of the Starter Pack, make sure you’re logged in! If you’re not, you’ll be redirected to the page where you can become a member.