Does this sound like you?

  • You're ready to start creating group learning products so you can leverage your time, but you have no idea what products you should be creating.
  • You know it's going to be quite a large undertaking, and you have no idea who to hire to help you, or what skills you're going to need to learn or outsource.
  • You really just want to get it right, the first time - to create highly effective learning products that WORK and have your clients raving about the success they had while working with you so you are known as the expert in your field.

With the Small Business Wisdom course you will learn how to:

  • Lesson 1: create a philanthropic side to your small business.
  • Lesson 2: create your Small Business Support Network.
  • Lesson 3: hire the right professionals.
  • Lesson 4: ensure you've got the legal basics covered.
  • Lesson 5: decide what search engine and social media strategies you need.
  • Lesson 6:  ensure you're communicating effectively with your clients.
  • Lesson 7: invite your clients to trial your new product.

Giving Back

All proceeds from this 'Small Business Wisdom' course, go directly to funding teaching resources for underprivileged schools. Every year, I knock on the doors of schools in communities that don't have access to quality teacher training and professional development programs, and provide free teacher training workshops and much needed classroom resources.

Find out more about the 'Giving Back' program, and ways you can help, here.


Ready for the full Course Overview?

In this course, there are 7 lessons complete with 4 tutorials, their matching podcasts, and 7 worksheets. Find out exactly whether you need each one, and follow specific links to the pre-reading materials which will give you a sneak peak into each of the lessons.


1. Ways to Pay it Forward Interview & Worksheet

Learn how to create a philanthropic side to your small business.

There are lots of ways you can give back to a community who can benefit from your skills, expertise and experience. Plan out how you can start Paying it Forward with this simple, practical worksheet. Be inspired with a piece of music written by the late Clare Grieg, and her interview with me on The Joy of Giving Back.

Not sure about whether you want to Pay it Forward in your business?

Have a read of my Giving Back page to see how simple and rewarding it can be. Also find the links to Clare's music on being the change you want to see in the world. Inspirational. 


2. Create your Small Business Support Network Worksheet.

Learn how to set yourself up for success when you're working for yourself.

Running a small business can be a very challenging personal development experience -the first three years for me were pretty rough, thanks to not having a proper support network.


I ended up feeling fairly isolated, removed from the 'real world' (all my friends had proper 9-5 jobs and no one close to me could really sympathise with the trials and tribulations of running a small business). That all changed when I started reaching out to small business networks.

Not sure whether you need one? 

This article gives you 3 of my Top Tips for Starting a Small Business, and explains how I learnt the hard way!


3. Hire the Right Professional Worksheet. 

Learn how to ensure you're investing in professionals, courses and programs that are the right fit for you and your small business.

There is a myriad of people out there who can help you succeed in the small business world, but how to choose the right one? How to know you're not wasting your money and time on someone who can't deliver the goods?  Have you asked enough questions to know that you're hiring someone who has dependable references, demonstrated experience in industries similar to yours, and fair terms and conditions of service?

Think you've got all your bases covered? Read my Top 4 Tips for Hiring a Professional before you jump in! Don't get burnt the way I did!


4. Legal Webinar Series with Katie Richards

Learn how to ensure you've got the legal basics covered.

No idea what you should be including in your Terms and Conditions, Privacy Policies, or Joint Venture agreements? You don't know what you don't know until you realise you don't know it - and legally, that can land you in a LOT of hot water!  Join us for two webinars where Katie Richards covers the basics, including live questions from the audience.  Download the cheat sheet with all her recommendations, so that you're prepared, and a JV agreement template.

Don't think you need Terms and Conditions, Privacy Policies or Joint Venture agreements?

Read these two articles which outline all the questions Katie answers: 3 Things you need to remember about Terms and Conditions and  What you need to know about Privacy Policies.


5. Interviews with Kate Toon & Lauren Hotson on SEO, SEM & SMO


Learn how to decide what search engine and social media strategies you need.

No idea what you need? I didn't either - until I worked with Lauren and then did Kate's Recipe for SEO Success Course.

Kate gives us a 10 minute interview on understanding the basics behind what you need to know as a small business owner when it comes to SEO.

Lauren gives us the low down on what you really need (when it comes to deciding what to focus on with SEO, SEM and SMO) which depends on the type of business you're running. Spend your marketing budget wisely!

Do you really need them all?

Read about how I went from being completely in denial, to confident and reassured I knew exactly what I needed.


6. Interview with copy-editor Kris Emery 

Learn how to ensure you're communicating effectively with your clients.

Is your message really being heard? Kris explains to us the nuts and bolts behind writing copy for your learning experiences, or websites, that really speaks to your clients in language they can relate to. What does that result in? Clients taking action, creating real change, and serious kicking goals.

Want the brief overview before you launch into the lesson?

Read about our top 4 Ways to effectively communicate your copy here.


7. Pilot Invitation Templates

Learn how to invite your clients to trial your new product.

Instead of selling your product before you've created it (worst business advice ever), run a trial version with a select group of your ideal customers. Get fast, effective feedback, without having to create a fully fledged professional version before you KNOW whether they're going to hit the mark for your clients. Get the low down on how to create a successful pilot, including various options for approaching clients, structuring the exchange and making sure you get the right feedback.

Not convinced you need to run a pilot before your official launch?

Find out here why selling before you create can be a recipe for disaster. 

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