In short? Speak to them in a language they understand; and I’m not talking about English, or their native language.
Communicate in words that resonate with your clients – if you don’t, it’s going to fall on deaf ears or at the very worst, have you misunderstood, your reputation at stake, and your business not ‘firing’ the way it should.
Worst case scenario, the course, program or resources you put your heart and soul into will NOT sell OR help you become the go-to-professional in your field. No body wants to invest years in building a business only to have it brought to a grinding halt by something as simple as the words you use – right?
The answer to the above depends on whether you’re in Australia, the UK or the USA.
Possible meanings of the verb ‘root’: to search for, to cheer for, to fornicate
Possible meanings of the noun ‘thong’: flip flop, g-string style underwear
Do you really know your clients? I thought I’d make a video for you, to really bring home how ‘wrong’ things can turn when you don’t. It’s a true story, and one that has parallels in the business world. There’s a full interview with Kris Emery below where we answer all your questions about copywriting and really ‘reaching’ your audience, but if you have 3 minutes for a quick giggle, watch the video below….
There are 3 main things you need to watch out for when you’re working with people from another culture. Watch this video to find out what they are, and how I survived being taken for a rude, arrogant pervert!
Oh, and here’s the link I mention in the video – if you’re working with adults but don’t have a teaching and learning background, the free training skills assessment is now known as the Content Creation Quiz, which will help you identify the parts of the Content Creation journey you may need some help navigating. Check it out here.
Ready to communicate with your clients in language that resonates with them?
Kris Emery and I did a live interview on exactly this topic, specifically for the members on the intensive round of this course, so we also answered their questions around effective product development when it comes to communicating your message effectively (in the sales page, and in the course itself!)
The interview is available here.
Click on the above link to be taken directly to the Interview. If you’re already a member of the Product Development course, make sure you’re logged in! If you’re not, you’ll be redirected to the page where you can become a member.