Basics Archives - Maria Doyle

5. Convert your face-to-face product into a successful online learning experience

Initially a Live Webinar (now a fully resourced lesson):

Convert your face-to-face product into a successful online learning experience

If you’re a practitioner or a subject matter expert in your field, there’s a fair chance you’ve delivered the same workshop or training over and over again and you’re a bit over it. You’re ready to have it digitalised, so the same message can go out repeatedly to whoever wants and needs it - without you having to physically deliver it every single time. Hallo time, energy and money savings!

If you’ve given it a go, you’ve probably found that recording your PowerPoint without an audience to interact with, just doesn’t have the same impact and you have no idea how to convert what is usually super engaging, motivating and client focused, into an online or digital version that will pack the same punch.

DOWNLOAD THE WORKBOOK HERE

In this lesson you will learn:

the difference between self study, live online and face to face training - and which option is best for you and your clients;
how technology is changing the way we learn - and what your clients expect from you as a subject matter expert;
the foundations of best practice teaching and learning - and how to apply them to any learning experience
how to structure engaging training sessions with action based outcomes;
create effective visual aids and workbooks; and
Use delivery techniques that result in knowledge retention and action taking,

giving you the knowledge required to adopt best practice teaching practices regardless of the platform you are using to deliver your content.

Choose the sections that speak to you!

Originally, this lesson was a webinar with a live audience. Now it's a series of 8 videos, which all focus on a different set of objectives. Play them all from start to finish, or choose the sections that speak to you.

Time to watch?

You'll get a lot more from watching the slides while you listen to the presentation.

On the run?

or low on bandwidth? Download the podcasts . . .

Before you take this lesson, please note:

Make sure you download the workbook before you listen to or watch any of the resources. Read through the Workbook before you begin and make yourself familiar with the questions - note down any answers you know already, and compare them to what you learn in the webinar.
The numbers in brackets after the sections in each lesson, is the time that section starts on that video/audio.
The polls mentioned in the below video series were 'live' on the original webinar video, and the results are not visible on the screen as they weren't captured on the recording.
The offer you hear is periodically on throughout the year, and because you're a member of the Library you will automatically receive notifications when it's on.

Still got questions after watching all the videos?

I'm doing a series of LIVE Q&A sessions, for any other questions that relate to how to get your face to face content online. Don't be shy, ask away!

Ask your questions here, and get all the details on where and when to join us live.

WATCH VIDEO: 12 MINS 30 SECS

Lesson Introduction

Housekeeping (how to get the most out of this lesson)
Getting to know who's on the call, how much do you already know? (00:10)
Why are we here? (03:27)
What are we covering and not covering today? (09:24)

See Workbook Pages 1-3

LISTEN TO AUDIO: 12 MINS 30 SECS

WATCH VIDEO: 12 MINS 40 SECS

1. How is the way we learn changing?

How is that affecting the way we need to teach, train or coach our clients?
How is technology (and the current global health climate) shaping the way we learn? (00:15)
Where do people actually learn? What is 702010? (08:15)

See Workbook Page 4

LISTEN TO AUDIO: 12 MINS 40 SECS

WATCH VIDEO: 12 MINS 30 SECS

2. What are the differences between online and face to face learning?

What are the differences between online and face to face learning? (00:11)
Exploring the alternatives for all elements of any learning experience - Materials, Community and Coaching (02:43)
Questions and answers (07:15)

See Workbook Pages 5-6

LISTEN TO AUDIO: 12 MINS 30 SECS

WATCH VIDEO: 4 MINS

3. What are foundations of best practice teaching and learning?

What are the 4 elements? Why are they important? (00:32)
Training Skills Assessment. (02:21)

See Workbook Pages 7-10

LISTEN TO AUDIO: 4 MINS

WATCH VIDEO: 8 MINS 30 SECS

4. 4a What is outcomes based training?

What is outcomes based training? (00:18)
How do you create sessions with action based outcomes? (05:00)
What are the major and minor outcomes of your content? (07:33)

See Workbook Pages 11-12

LISTEN TO AUDIO: 8 MINS 30 SECS

WATCH VIDEO: 15 MINS 30 SECS

5. 4a What elements are required in training that is well structured?

4a Structure What are the elements? (01:18)
4a Reflective Task 1 Structure (13:30)
4a Reflective Task 2 Activity Types (13:44)

See Workbook Pages 13-15

LISTEN TO AUDIO: 15 MINS 30 SECS

WATCH VIDEO: 5 MINS 30 SECS

6. 4b What are effective visual aids?

What are all the different types? (00:44)
Top tips for effective visual aids (01:59)
Reflective Task (03:50)

See Workbook Pages 16-17

LISTEN TO AUDIO: 5 MINS 30 SECS

WATCH VIDEO: 11 MINS

7. 4c What are engaging Delivery Techniques?

What are all the elements of effective Delivery Techniques?
Top tips
Reflective Task 4c (04:36)
Workshop key points and summary
Post workshop Reflective Task (04:42)

See Workbook Pages 18-20

LISTEN TO AUDIO: 11 MINS

WATCH VIDEO: 6 MINS

8. Questions and Answers from the live audience

Do you think an hour and a half is too long for online live training? (00:24)
How do you integrate quizzes and feedback into online videos? (02:16)
What do you think of the structure of having Lesson videos and then meeting clients one to one? (04:29)

LISTEN TO AUDIO: 6 MINS

WATCH VIDEO: 10 MINS

9. Questions and Answers from the live audience

How do I turn my 3 hour live lecture into something online that will keep their interest? I don’t think my students will want to come to a 3 hour online lecture. Usually we stop for breaks and questions and there’s lots of interaction but I can’t do that online. Any advice?….

LISTEN TO AUDIO: 10 MINS

WATCH VIDEO: 3 MINS

10. Questions and Answers from the live audience

What are the 3 top tips for making workbooks more suitable for online learning?

LISTEN TO AUDIO: 3 MINS

WATCH VIDEO: 2 MINS

11. Questions and Answers from the live audience

Are there any considerations to take into account when thinking about the number of participants to have in an online version of my face to face workshop?

LISTEN TO AUDIO: 2 MINS

WATCH VIDEO: 3 MINS

12. Questions and Answers from the live audience

Should the practical/implementation part of my workshop (usually something clients do after the workshop), be an add on to the online workshop or described as part of what is delivered online?

LISTEN TO AUDIO: 3 MINS

WATCH VIDEO: 4 MINS

13. Questions and Answers from the live audience

How do I cater for all the different learning styles and digital literacy levels when converting from face to face delivery?

LISTEN TO AUDIO: 4 MINS

3b. Create and sell online learning content

With the:

3b. Webinar: 8 Stages to Selling Online Learning Content

You will learn the basics of how to design, create, deliver and sell quality learning content that confirms you as the expert in your niche.

Ilana Van Geijn and I take you through the 4 steps for creating quality content, and the 4 steps required to get it online, publicise and start selling that content to your ideal clients.

WATCH Part 1: 31 mins

WATCH Part 2: 28 mins

WATCH Part 3: Live Q&A 21 mins

Inspired?

Contact Ilana for more information about her products and services at https://www.webvisionsolutions.com/

Fancy my core education and training knowledge in easy to digest online courses? There are whole courses dedicated to Product Development, Curriculum Development, Delivery SkillsandContinuous Improvement in the Library.

7. Launch a successful pilot program

With the:

7. Pilot Invitation Templates

You will learn how to successfully invite clients to a pilot program, as opposed to "selling before you create" an unproven program.

Instead of selling your product before you've created it (worst business advice ever), run a trial version with a select group of your ideal customers. Get fast, effective feedback, without having to create a fully fledged professional version before you KNOW whether they're going to hit the mark for your clients. Not convinced you need to run a pilot before your official launch? Learn from the mistakes of my clients. I'm talking bankruptcy, divorce, the whole shebang. Engage with the Pre-Reading Task.

Not sure whether you need this lesson?

READ: Why selling before you create is a recipe for disaster

Get the Low Down

on how to create a successful pilot, including various options for approaching clients, structuring the exchange and making sure you get the right feedback.

PILOT INVITATION TEMPLATE

4. Introduction to Foundations

With the:

4. Introduction to the Foundations of Adult Learning

You will gain an insight into the 4 stages of quality content creation, and an overview of the FOUNDATIONS Level of this Library.

Little teaching or training qualifications and need a quick crash course? 20 years teaching and training experience, in easy to digest, 4 self paced, outcomes based e-Courses. Engage with the INTRODUCTION MODULE below, and decide whether the full e-Courses, on the FOUNDATIONS of Best Practice Teaching and Learning, is for you.

The Pre-Reading Task will give you a brief overview of the FOUNDATIONS Level of this Library if you don't have time to engage with all the learnings in this lesson.

NOT SURE WHETHER YOU NEED THIS LESSON?

READ: The 4 Key Pillars to creating professionals courses

Welcome to the Introduction to the

FOUNDATIONS Level of the Library;

the 4 Pillars e-Courses, which summarise the:

the Foundations of Best Practice Teaching Learning

The materials in this lesson will provide you with the tools and resources you need to start creating 5 star quality learning experiences for your clients. Straight up, if you've already engaged with all the lessons in the Welcome Gifts and this Starter Pack, go straight down the bottom and read the Course Outline, and do the Pre-Course Survey.

Otherwise, for your own benefit, please read on.

Here's a quick overview of the FOUNDATIONS e-Courses. There are two distinct parts to Best Practice Teaching and Learning: Product and Curriculum Development, which is all about creating an organised, well scaffolded, needs and outcomes based product that caters to your clients' learning styles and expectations; and Teacher Training, which is about taking that well organised content, making it engaging, inspiring and motivating, and continuously improving it every time you deliver it.

But before you get started,

I realised after I had launched these e-Courses, there was a whole heap of business type lessons missing; questions and issues that need to be addressed BEFORE you start creating any content, which I had assumed most of my clients would have worked through with their business coaches or web developers. As most of them hadn't, we started working through the issues one by one together, and as a result, this Starter Pack, and the Small Business Wisdom Courses were born.

The rest of the materials in the Welcome Gifts and this Starter Pack have been designed to help you get started on the right foot, BEFORE you create any content, and I highly recommend that you engage with these lessons first. If not, you might find yourself in the same position as some of my clients found themselves in - creating great content that wasn't a good fit for them, or their clients, thereby re-creating the 9-5 nightmare they'd worked so hard to extricate themselves from!

The Welcome Gifts have been designed to help you:

Assess your content creation skills and help you decide exactly which Lessons and Courses in the Library you will benefit from,
Gain an understanding of the 12 Step, or 4 PILLAR process behind Creating Quality Learning Experiences, and
Systemise and sell your expertise with a simple 6 step process.

If you haven't already engaged with these lessons, please go and complete them first. You can find them easily by clicking on the links in this paragraph, or using the menu on the top left hand corner of this page.

Then you'll be ready for what's in this Starter Pack...

It's imperative that if you're going to put the time and effort into creating quality content, that you're:

Creating offerings based on your strengths,
Creating offerings that work for you AND your clients,
Planning based on the 12 steps of quality learning experiences,
Deciding what stages of the content development process to outsource or DIY, and that you're
Choosing the most effective delivery platform for your content.

These are the other lessons in this Starter Pack and I highly recommend doing these lessons first, before you engage with the FOUNDATIONS level. Again, you can access these lessons easily by clicking on the links or using the menu in the top left hand corner of this page.

Then, you'll be ready for the next Level...

Once you've finished those lessons, you'll be ready for the FOUNDATIONS Level, which takes you through the 4 PILLARS of Creating Quality Learning Experiences:

CONNECT: Product Development
CREATE: Curriculum Development
COMMUNICATE: Delivery Skills
CRITIQUE: Continuous Improvement

I see so many clients reinvesting double the effort, money and time unnecessarily, because they fail to do the proper pre-planning that the BASICS Level will help you do. I highly recommend doing this comparatively small amount of due diligence, before you start, so the content creation process is efficient and most effective for you and your clients!

Before you start the FOUNDATIONS level, please complete the Pre-Course Survey. This will help me gain a better understanding of who you are, and what you need, which all good educators should do before their learners start working with them. Please also read through the Course Outline below, which should answer any FAQs you have about the materials or the various ways you can get support if you need it.

The e-Course (or the FOUNDATIONS Level) has been designed to be used in order, from Lesson 1.0 right through to Lesson 4.4 so for the best experience possible, follow that order!

So how does the e-Course work?

Find out by engaging with the Course Outline, which will help you understand what to expect from the FOUNDATIONS level (the e-Course). If you want a brief, 5 minute video that takes you though the each of the 4 PILLARS, please view the Four Part Video Series in the Welcome Gifts, which you also have access to as a Starter Pack Member.

COURSE OUTLINE

Decide which resources you need!

There are a lot of different resources in each module, but you don't need to use them all. I provide resources for all types of learners - so choose the ones that resonate with you and your learning situation.

I, for one, never use the the transcripts because I prefer watching tutorials, or at least listening to people discuss topics. Having said that though, if I'm pushed for time I'll have a quick skim through the transcripts so I know whether it's worth my time or not! Everyone's different so choose the materials that are right for you!

Not sure what to do first?

Always download the Worksheet or Template first, and make yourself familiar with the outcomes and tasks that the lesson is going to help you achieve. No point engaging in more materials than you need to, right?

Want the whats, whys, examples, demonstrations and real life implementation of the theory? Watch the Video Tutorials, Interviews or listen to the Podcasts. Running low on time? Read through the transcripts instead. Eager to find out more? Engage with the supplementary materials.

Please do the Pre-Course Survey

To help me serve YOU better, could you also please fill out this 5 minute survey for me? Most of the questions are just multiple choice or checkboxes - don't worry - no essays required! It'll really help me understand you better as a client (and you'll learn why in the first module - promise!)
I do really care about my clients and whether they're getting an awesome experience out of this course - so please be honest and tell me everything I should know! I take every response seriously and will be in touch if there's anything I can do to make your experience in this course better.

Loading...

Ready to get started?

Awesome! Find the FOUNDATIONS category in the top menu, and choose the Courses you need! If you haven't already purchased the Courses or the FOUNDATIONS Bundle, click on this link, scroll down to the yellow section, and ADD TO CART to get started!

Click on the module you wish to start with from the menu at the top of the screen - my recommendation is to do them in order, but if you know that you're here for a specific Module, then dive straight in!

2. Create your Small Business Support Network

With the:

2. Create your Small Business Support Network Worksheet.

You will learn how to set yourself up for success, when working for yourself.

Running a small business can be a very challenging personal development experience -the first three years for me were pretty rough, thanks to not having a proper support network.

Don't make the same mistakes I did!

Not sure whether you need one?

This article gives you 3 of my Top Tips for Starting a Small Business, and explains how I learnt the hard way!

TOP 3 TIPS FOR STARTING A SMALL BUSINESS

CREATE YOUR SMALL BUSINESS SUPPORT NETWORK WORKSHEET

1. Ways to pay it forward

With the:

1. Ways to Pay it Forward Interview & Worksheet

You will learn how to use your small business to pay it forward.

There are lots of ways you can give back to a community who can benefit from your skills, expertise and experience. Plan out how you can start Paying it Forward with this simple, practical worksheet. Be inspired with a piece of music written by the late Clare Grieg, and her interview with Robyn Patton on what it means to work in a business where you're on purpose, and giving back. Unfortunately the interview Clare did with me on The Joy of Giving Back, is no longer available; many thanks to Robyn for allowing me to use her interview with Clare so that her legacy can live on in The Library. The piece of music 'Be the Change', backed all the interviews Clare did in her 'Be the Change' series.

Not sure about whether you want to Pay it Forward in your business?

Have a read of this article to see how simple and rewarding it can be.

GIVING BACK - MARIADOYLE.COM

LISTEN TO THE INTERVIEW: 27 MIN

WAYS TO PAY IT FORWARD

Listen here, to the music that Clare created for her podcast series 'Be the Change'. The words, and the music, strike a special place in my heart. Long live Clare's legacy. 'Be the change. Be the change you want to see in the world. Be the change. It takes just you. It takes just one little step. All it means is you have to take control and believe in yourself. It just takes one step from you. You can do it all by yourself. Be the change. Be the change you want to see in the world.'

7. Create content that changes lives

Be inspired with the:

Interview with Maria Doyle and Angela Raspass

And hear how to create content that actually changes lives.

If you're worried your content won't have an impact and you really want to make your mark in the world; be inspired by how two other professionals are doing it - using their strengths and living a life they've always dreamed of. Join us to hear how we CREATE CONTENT THAT CHANGES LIVES.

Not sure you need to listen to this podcast? There are two main take-aways, which you'll learn about by having a quick read of this article.

HOW TO CREATE CONTENT THAT CHANGES LIVES

LISTEN TO PODCAST: 54 MINS

Fancy a chat with Angela?

Contact Angela for a a complementary Next Chapter Breakthrough Session or via email clarity@angelaraspass.com

3. Plan quality learning experiences in 12 steps

With the:

3. Blueprint and 12 Step Challenge

You will learn how to plan quality learning content that confirms you as the expert in your niche.

Not much training or teaching qualifications, and not REALLY sure how to pull off a learning experience that wows your clients? Feel confident knowing there's a framework to follow so your content will always have maximum impact. PLAN QUALITY LEARNING EXPERIENCES IN 12 SIMPLE STEPS, with this 12 Step Challenge and Blueprint.

Engage with the Pre-Reading task, which summarises what the 12 Steps cover, and the reason behind why I created this framework for professionals to follow.

NOT SURE WHETHER YOU NEED THIS LESSON?

READ:

4 Key Pillars to Creating Professional Courses

You have a few options for doing this Challenge!

You can

a) just watch all the 2 minute videos below,

b) listen to all the podcasts (right down the bottom of the page) or

c) do the Challenge on Udemy, which is an online learning platform.

Why do it on Udemy?

Well, it's a chance for you to experience learning on a completely different platform which is free for you, as the content creator, to use. If you're serious about getting your content online, there are a myriad of platforms to use and if you do the Challenge on Udemy, you'll have had the change to experience my content on two different platforms, which will be a great platform (pardon the pun) from which to start our discussions about YOUR content, and how you want to deliver it.

I've had nearly 3000 people do the FREE 12 Step Challenge on Udemy, but as it's now a paid offering, I'm offering members of the Library a chance to do the Challenge AND receive a Strategy Session with me - for less than the cost of a simple cafe lunch. Contact me if you'd like more details.

DO THE CHALLENGE IN "UDEMY"

12 STEP BLUEPRINT

Just want to dive into the Challenge?

Print out the 12 Step Blueprint above, then dive into the videos below!

Please note that these videos were originally created for a live experience, so in every video I ask you to 'go into the Facebook Group and share' how you're going to use each point of the Challenge, to improve your content. If you need help or inspiration, please post your questions or comments in this private Facebook community for Members of the Library.

Let's get started...

The basics of best practice teaching and learning can be broken down into 12 simple steps, that can be grouped into 4 areas, or PILLARS. The 4 PILLARS are Connect, Create, Communicate and Critique - and there are 3 steps in each of them. If you're still not sure whether you really need to do this challenge, watch this brief introductory video, before you get started. All videos in the Challenge are around the 2 minute mark.

WATCH VIDEO: 2 MINS

Let's start with the first PILLAR: CONNECT, or

Product Development

When you fail to really identify your client needs, the different ways people learn, and the exact expectations around the full user experience, you open yourself up to refund requests, mismatched expectations and a minefield of 'but I thought I was getting X' type complaints.

Be prepared. Be prepared to create a learning experience that gets raving reviews, touts you as a life changing expert and truly changes lives. Plan it properly and get it right the first time.

STEP 1: What problem are you solving?

STEP 2: How can you cater for more learning styles?

STEP 3: How clear are the expectations for your product?

Inspired? There's a whole course dedicated to Product Development in the Library.

On to the second PILLAR: CREATE, or

Curriculum Development

So many clients come to me in confusion and overwhelm because they have created so much content, but have no idea how it all fits together, no idea where anything is, their filing system is an endless rabbit warren of duplicate information and they've totally lost the love with it. All of it. All that hard work, and they've created themselves a monster. Don't do this to yourself.

Forget feeling overwhelmed, confused and out of your depth. Create a system that will keep you organised, and will give you a complete picture of your content, your resources and the marketing language you'll need to pitch it to your ideal clients.

STEP 4: What outcomes will your clients have?

STEP 5: What does your learning journey look like?

STEP 6: What systems are keeping your content organised?

Inspired? There's a whole course dedicated to Curriculum Development in the Library.

Now for the third PILLAR: COMMUNICATE, or

Delivery Skills

Before you start anything, if you have 2 minutes, check out this video ... no one wants to be the Dander 500 Guy... right? The presenter who makes everyone fall asleep, snigger under their breath or walk away warning others not to waste their time with you.... This short course is going to show you how to avoid being that presenter! Dander 500 Guy video used with permission from the gorgeous guys at brainrules.net

STEP 7: How well is your presentation structured?

STEP 8: How can you improve your visual aids?

STEP 9: What part of your delivery skills do you need to work on?

Inspired? There's a whole course dedicated to Delivery Skills in the Library. Check it out here.

The capstone of quality learning: CRITIQUE, or

Continuous Improvement

No one wants to be THAT trainer. The one who is stuck in their ways, who recycles the same content over and over, who bores the socks off every group of people that comes before them to learn.

We've all been there, in that classroom, thinking 'gee I'd love to give this guy some feedback but I'm assuming it will just fall on deaf ears so there's probably no point'... right? Don't be that presenter. The capstone to any quality learning experience, is Continuous Improvement. Learn the basics about how to Evaluate, Review and Reflect on your Learning Experiences here.

STEP 10: How often do you ask for feedback on your product?

STEP 11: How often do you revamp or review your materials?

STEP 12: How can you continually improve your processes?

Inspired? There's a whole course dedicated to Continuous Improvement in the Library.

Too busy? No bandwidth? Try the podcasts instead!

Yep, same challenge, same videos, just the audio versions in case you're running low on time or bandwidth 🙂 Every tutorial is around the 1-2 minute mark.

LISTEN: 2 MIN

1. Create a business based on your strengths

Wth the:

1. Strength Finder Interview and Activity

You will learn how to find work that doesn't feel like work by creating a business based on your strengths.

Does your work feel heavy, boring, difficult or draining? Would you prefer it to feel effortless - like you're not really working at all? Join Nikki and I to find out how to CREATE OFFERINGS BASED ON YOUR STRENGTHS, by clicking on the NIKKI SMITH INTERVIEW iPad icon below. Also, you can join Ellen Ercolini and I as we discuss 'frequencies' and how understanding ours, and those of our colleagues, business partners and co-workers, helps us to match people with work or jobs they are most suited to.

There's an article that goes with Nikki's interview, called 'How to find work that lights you up', and it's about how I learnt this lesson the hard way - which involved multiple organ failure and a medical evacuation from an outpost in the Pacific! Find out more about working with Nikki here.

There's also an article called 'One good reason why your business hasnt taken off.. yet...', which explains how when I spoke to Ellen about what she does, I realised why the first few years of my business were nowhere near as successful or simple as they should have been.

If you're not sure whether you need these lessons, read these articles first!

FIND WORK THAT LIGHTS YOU UP

LISTEN TO NIKKI SMITH INTERVIEW: 36 MINS

STRENGTH FINDER ACTIVITY

Want to book in for a session with Nikki?

Contact Nikki directly for a free 60 minute discovery session or strengths coaching session to optimise your business at nikkismith.net.au or via email nikki@nikkismith.net.au

ONE GOOD REASON WHY YOUR BUSINESS HASN'T TAKEN OFF... YET...

WATCH THE INTERVIEW: 55 MINS

Want to book in for a session with Ellen?

Contact Ellen for a free 'Power Sess:

3. Hire the right professionals

With the:

3. Hire the Right Professional Worksheet.

You will learn how to invest in professionals, courses and programs that are the right fit for your business, without wasting time or money.

There is a myriad of people out there who can help you succeed in the small business world, but how to choose the right one? How to know you're not wasting your money and time on someone who can't deliver the goods? Have you asked enough questions to know that you're hiring someone who has dependable references, demonstrated experience in industries similar to yours, and fair terms and conditions of service?

Think you've got all your bases covered? Read my Top 4 Tips for Hiring a Professional before you jump in! Don't get burnt the way I did!

4 THINGS TO LOOK FOR WHEN HIRING A PROFESSIONAL

HIRE THE RIGHT PROFESSIONAL

5. Outsource or DIY the 5 stages of content development

With the:

5. Who are My Professionals? Tutorial, Expert Panel and Worksheet

You will know when to outsource with confidence, so you can operate in your zone of genius.

You're overwhelmed with how much needs to be done in the 5 STAGES OF THE CONTENT DEVELOPMENT PROCESS and not sure where to start or what to outsource? This tutorial and worksheet will help you decide whether to DIY OR OUTSOURCE WITH CONFIDENCE.

Engage with the Pre-Reading Task which takes you through the 5 stages, and gives you a brief overview of the different professionals you can employee to help you, and exactly what roles they perform (or that you can learn yourself if you're that way inclined!)

Not sure whether you need this lesson?

THE 5 PROFESSIONALS WHO HELP CREATE QUALITY CONTENT

Watch Video: 4 mins

BUSY? LISTEN INSTEAD

WHO ARE MY PROFESSIONALS

Watch Video: 90 mins

BUSY? LISTEN INSTEAD

2. Create and deliver offerings that work

With the:

2. Choose Your Offering Tutorial and Worksheet

You will choose the right products and services to create and deliver.

Overwhelmed with choice? Not sure whether you should be running a an e-course, workshop, mastermind, book, training manual, a community forum or a combination of the above? Keep it simple, play to your strengths, and CREATE OFFERINGS THAT WORK for you and for the needs of your clients.

One of my clients, Ro Gorrel inspired this lesson; if you're not sure whether you need this lesson or not, engage with the Pre-Reading Tasks.

If you're across your strengths or 'zones of genius', your 'entrepreneurial profile', your 'frequencies', and the types of products you'd be best suited to delivering, go straight onto the main tutorial and worksheets below.

To learn more about how to harness your strengths when building the right business, go back to the previous lesson.

To learn more about your 'entrepreneurial profile', take this short quiz created by a good friend of mine, fellow entrepreneur and business coach, Cat LeBlanc. If you're not creating a business based on the type of entrepreneurial profile you have, nothing will feel like it's in alignment or easy - be aware of your profile, then build products and services that suit!

If you've never heard of 'frequencies', I suggest you watch the webinar with Ellen Ercolini directly below the main lessons. In this webinar (there are two parts), we look at how to use the knowledge of your frequencies to help choose products and services that are going to be the best fit for YOU, and your clients.

WHAT PRODUCT SHOULD YOU BE DELIVERING?

WATCH VIDEO: 17 MINS

BUSY? LISTEN INSTEAD

CHOOSE YOUR OFFERINGS

HOW TO CREATE A PASSIVE INCOME WITHOUT AN E-COURSE

WATCH VIDEO: 33 MINS

WATCH VIDEO: 37 MINS

4. Learn 5 quick training tips

With the:

Five Quick Training Tips

You will learn how to get the most out of the training and education industry.

Are you wondering whether you're really cut out for this whole teacher gig? It's not as easy as it may seem, but if there's one thing a career in teaching and learning has taught me, is what it can really offer us, the trainers, as facilitators of change. It can be the most challenging ride in the world but can also bring you such joy, reward, and personal development opportunities.

This e-book gives you my top 5 tips for staying sane, and getting the most out of a career in teaching and training, whatever your field, wherever you are, and who ever you're helping.

Not sure whether you're really ready for a career in teaching or training or really need to read this mini-book?

Have a quick read of this article: 'Teaching Tips if you want to create real change in the world' where I explain a gorgeous piece of artwork which summarises our industry, and that was created specifically with all teachers in mind.

5 QUICK TRAINING TIPS

1. Assess your content creation skills

Welcome! To a new, interactive way of learning.

We're in the process of completely revamping our online Library - and to start with, we've got a fully updated Introductory Course that contains 6 Self Assessment Tools. Each of the tools asks you a series of questions that will help you work out which courses are most suited to your needs.

Click on 'START COURSE' below, and follow the prompts!

Please note: if you'd prefer a more traditional way to learn, scroll down below the course - where you can still download our Content Creation Checklist and do our Quiz - the Quiz will set off a personalised email sequence for you; based on what you ask for more information on!

Please login.

With the:

Content Creation Checklist & Quiz

You will learn how to assess your preparedness for embarking on the Content Creation journey. Never done this before? Don't worry - I hear you! I work with people like you every day and the sheer amount of moving parts you have to have in sync to make this happen efficiently (while keeping your sanity), can be really overwhelming. It doesn't have to be though.

Not sure you need either?

Engage with the Pre-Reading Task and decide for yourself!

12 Points to Consider Before Creating Content

DOWNLOAD THE CHECKLIST

Want to get stuck into learning immediately?

Download the CONTENT CREATION CHECKLIST
Answer the questions honestly, and then follow the links to the lessons you need.
This is a downloadable PDF - answers WILL NOT SAVE if you simply open in the browser.
Download and save to your desktop or folder, so you are working on a saved copy.

Want a steadier approach, and a personalised learning plan?

Do the Content Creation Quiz. The questions are identical to the ones in the Checklist, but you'll also receive an email once every 4 days, that will help you with the questions you've answered No or Not Sure to - (the areas you specifically need help with).

5. Choose between SEO, SEM and SMO

With the:

5. Interviews with Kate Toon and Lauren Hotson

You will learn how to differentiate between the search engine and social media strategies, and choose the best solution for you and your business.

No idea what you need? I didn't either - until I worked with Lauren and then recently did Kate Toon's Recipe for SEO Success Course.

Kate has given us a quick outline on what we need to know as small business owners wanting to get the most out of our SEO, and Lauren gave us a longer interview which explained the differences between SEO, SEM and SMO.

Read about how I went from being completely in denial, to confident and reassured I knew exactly what I needed, with the Pre-Reading Task. All Lauren's notes we talk about in the interview, are summarised on her website in the 'SMO EXPLAINED CLEARLY' Extra Reading article.

DO YOU REALLY NEED SEO, SEM & SMO? MARIADOYLE.COM

WATCH THE INTERVIEW: 10 MINS

Kate's Free SEO Nibbles Course - the perfect place to start!

LISTEN TO PODCAST: 10 MINS

READ: TRANSCRIPT

LISTEN TO PODCAST: 50 MINS

SMO EXPLAINED CLEARLY DIGITALPOLLINATORS.COM

6. Communicate using effective copy

With the:

6. Interview with copy-editor Kris Emery

You will learn how to powerfully communicate your message to attract and engage your ideal clients.

Is your message really being heard? Kris explains to us the nuts and bolts behind writing copy for your learning experiences, or websites, that really speaks to your clients in language they can relate to. What does that result in? Clients taking action, creating real change, and serious kicking goals.

Want the brief overview before you launch into the interview? Engage with the Pre-Reading Task where you'll get a very brief summary of what we discussed.

Not sure whether you need this lesson?

READ: 4 Ways to effectively communicate your copy here.

WATCH INTERVIEW: 75 MINS

BUSY? LISTEN INSTEAD

READ: TRANSCRIPT

ARE YOU REALLY BEING HEARD?

4. Legal Webinar Series

With the:

4. Legal Webinar Series with Katie Richards

You will ensure you've got the legal basics covered.

No idea what you should be including in your Terms and Conditions, Privacy Policies, or Joint Venture agreements? You don't know what you don't know until you realise you don't know it - and legally, that can land you in a LOT of hot water! Join us for two webinars where Katie Richards covers the basics, including live questions from the audience. Download the cheat sheet with all her recommendations, so that you're prepared.

Don't think you need Terms and Conditions, Privacy Policies or Joint Venture agreements? Read through all the questions below, which outlines all the content Katie covers. Then engage with the Pre-Reading Tasks as you'll find out fairly swiftly how I learnt these lessons the hard way (and how you can avoid the same traps!)

Webinar 1: Legal Basics for Educators and Trainers

3 THINGS TO REMEMBER ABOUT TERMS AND CONDITIONS

WATCH WEBINAR 1: 37 MINS

(please note intro slide says Legal 2)

BUSY? LISTEN INSTEAD

READ: SUMMARY NOTES

(covering both webinars)

Webinar 2: Privacy Policies and Joint Venture Agreements

WHAT SHOULD YOU PAY YOUR GUEST SPEAKERS AND COLLABORATORS?

WATCH WEBINAR 2: 37 MINS

(please note intro slide says Legal 1)

BUSY? LISTEN INSTEAD

USE: JV AGREEMENT TEMPLATE

(COMING SOON)

Want to book in for a session with Virtual Legal?

Contact Katie directly for a free 15 minute chat by completing the Contact Us form at www.virtuallegal.com.au or via email team@virtuallegal.com.au

Summary of Questions

Terms and Conditions
- what should be included for online products and services?
- is there a one size fits all model?
- do the terms and conditions have to be on the page where they buy? should they have to tick a box before buying to say they’ve read them?

Products
- do we need terms around refunds?
- do we need to provide evidence they have accessed the product or just that they have logged into a membership site where the product is downloadable?

Services
- what happens when a client purchases a service then doesn’t want to use it?
- can we charge admin fee if service hasn’t been provided?

International clients
- what law do we operate under? Theirs or ours?
- can they sue us from abroad?

Do we fight or cave in when a client makes a refund request difficult?
- are we simply giving away our IP or is it better not to make waves and upset the wrong people?

Privacy Policies
- what needs to be included?
- how do we know whether we’re up to date?
- how long do we need to keep people’s information?
- does it need to be secure?
- do all small businesses need a privacy policy or only those collecting information online?
- should all websites have a privacy policy?
- does a client’s email address constitute “personal information”?
- what else is considered “personal information” and what are appropriate security measures for protecting this?

Joint Ventures and Partnership Agreements
- what do I need to know about working with other professionals when I'm creating content or communities?
- do I need a legal document if we're creating something together?
- what do I need to make sure is clear with my Joint Venture Partner before we start working together?

6. The most effective delivery platforms and LMSs

With the:

6. Choose the Right Platform Webinar and Worksheets

You will be able to choose the right combination of delivery method, platform and tech for releasing your online content.

The parts of that process that we will cover in the webinar are namely how to:
- consider who will be using the content, their technical skills, their support needs and the ways in which they prefer to learn
- choose the most appropriate learning materials, ways of learning and the best way to package them
- consider support mechanisms and levels of interaction between the learners, including access to you or your community for support
- structure a delivery mode that will benefit you and your clients most
We will showcased a number of differently learning platforms, and learning management systems, discussing the pros and cons of each, their features, and which kind of learning experiences they’re best suited for.
There are now 7 individual videos, complete with audio versions, broken down into the above outcomes and it also includes a 14 page workbook.

Not sure whether you need this lesson?

READ: How to choose the right delivery platform for your content.

Before you take this lesson, please note:

Make sure you download the workbook before you listen to or watch any of the resources. Read through the Workbook before you begin and make yourself familiar with the questions - note down any answers you know already, and compare them to what you learn in the webinar.
The polls mentioned in the below video series were 'live' on the original webinar video, and the results are not visible on the screen as they weren't captured on the recording.
The offer you hear is periodically on throughout the year, and because you're a member of the Library you will automatically receive notifications when it's on.

DOWNLOAD THE WORKBOOK HERE

WATCH VIDEO: 12 MINS

Part 1

Introduction: Housekeeping, meet Maria and Sam.

See Workbook Pages 1-2

LISTEN TO AUDIO: 12 MINS

WATCH VIDEO: 12 MINS

Part 2

Why are you here?
What happens when you don't choose the right delivery mode, mechanism and package your content correctly?
Outcomes being delivered today.
1. Who are your clients, what are their tech skills, and how is technology changing the way you need to deliver your content?

See Workbook Pages 3-4

LISTEN TO AUDIO: 12 MINS

WATCH VIDEO: 11 MINS

Part 3

2. Choose the most appropriate learning materials, ways of learning and the best way to package them.

See Workbook Pages 5-6

LISTEN TO AUDIO: 11 MINS

WATCH VIDEO: 4 MINS

Part 4

3. Consider support mechanisms.

See Workbook Page 7

LISTEN TO AUDIO: 4 MINS

WATCH VIDEO: 7 MINS

Part 5

4. Structure a delivery mode that will benefit you and your clients most.

See Workbook Page 8

LISTEN TO AUDIO: 7 MINS

WATCH VIDEO: 12 MINS 30 SECS

Part 6

5. Consider the pros and cons of various learning platforms and delivery methods.
Casestudies of LMSs and Learning Platforms in action.

See Workbook Pages 9-13

LISTEN TO AUDIO: 12 MINS 30 SECS

WATCH VIDEO: 18 MINS

Part 7

Questions and answers.
- 0.00 - 1.55 Short term vs long term solutions
- 1.55 - 2.20 Reflective Task - what is your solution?
- 2.20 - 2.55 So what IS the best solution?
- 2.55 - 4.25 Limited time offers - and the demonstration of a fully customised self hosted membership site - this Library!

LISTEN TO AUDIO: 18 MINS

- 4.30 - 5.00 Udemy and Skillshare - what's the difference?
- 5.00 - 5.40 Coursecraft - is it free? What's it similar to? What are the difference between paid and free versions?
- 5.40 - 6.55 Benefits of Membervault - free for up to 100 active users
- 6.55 - 7.35 Stu McLaren and Tribe - membership platform
- 7.40 - 8.50 Benefits of piloting (or starting out) with a hosted platform, and a minimum viable product
- 9.00 - 10.55 Benefits of creating simple video trainings and flipped learning experiences using Zoom
- 11.00 -13.30 Benefits of having a page builder
- 13.30 - end Reflections from participants

See Workbook Page 14

Still want more?

In this interview with Michelle Millichip from 2016, we explore the technical requirements you may need to consider when working with a web developer to create a fully customised membership site on your own website. Please note, some information may now be outdated, but the questioning process and points to consider are still relevant if you're looking at building your own self hosted site.

The DEMYSTIFYING THE DELIVERY DEBACLE Worksheet will help you work out the what, who, where, when and how in regards to the delivery your content. If you can't answer those questions, it's very difficult to make sensible decisions about how to get your content online efficiently and effectively.

The MEMBERSHIP SITE REQUIREMENTS Worksheet really breaks down all the questions you'll need to answer before a developer can help you work out the right combinations of plug ins and technical requirements you'll need to get your content delivered - be that on a hosted platform, or your very own customised membership site.

WATCH THE WEBINAR: 60 mins

TOO BUSY? LISTEN INSTEAD

DEMYSTIFYING THE DELIVERY DEBACLE WORKSHEET

SCOPING YOUR MEMBERSHIP SITE FOR COURSE DELIVERY

Fancy seeing another platform in action?

Check out the EXTRA READING - 'Get your signature program seen', where I explain the incredible success I've had with putting the 12 Day Challenge on Udemy.

Fancy trying out the 12 Day Challenge on a completely different platform, UDEMY?

GET YOUR SIGNATURE PROGRAM SEEN

3. Systemise and sell your expertise

With the:

3. Be Realistic About What it Takes to Systemise and Sell your Expertise

Tutorial, Content Organising Tool plus a fully resourced Live Webinar

You will collate and package your existing knowledge into a range of educational products and services, then have the reality of promoting and selling spelt out for you in a 1 hour webinar with Q&A from a live audience.

Not sure you need this lesson? Have a quick read of the Pre-reading here.

TASK 1: Content Development Made Easy

Why do you need the Content Organising Tool?

You've got a lot of experience working one on one with clients and you KNOW the best way to leverage that is to put it into some sort of group learning experience. You know you have enough to create a product out of, but you're confused, frustrated and have no idea where to start.

Follow this simple 6 step process to organise, systemise and package your content. The Tutorial and Content Organising Tool will walk you through the process so that you can start taking action immediately - get that content out of your head and into a variety of learning products that you can promote, package and sell.

Why do you need the Live Webinar?

I specifically did a 6 month case study, promoting 4 of my online courses, so that I could catalogue the time, cost and effort it takes to have an online social media presence that delivers consistent value to your ideal clients. The short story? A LOT. The webinar takes you through all the work that is involved and how long it takes you to either do it yourself or have it outsourced to a professional who knows what they're doing. You'll meet Ilana Van Geijn, my right hand woman, who does most of this for me. You want the truth? You get the truth in this webinar - the true costs of what it takes to systemise and promote your expertise.

Still not convinced the system I use works for your content?

Engage with the Pre-Reading Task: Content Development Made Easy and see the range of industries I work with.

The second Pre-Reading Task summarises the 6 step system I use to Systemise and Sell your Expertise.

TASK 2: SYSTEMISE AND SELL YOUR EXPERTISE

WATCH: 20 MIN TUTORIAL | 17 MIN LIVE Q&A

BUSY? LISTEN INSTEAD

USE: CONTENT ORGANISING TOOL

The True Costs of Systemising and Selling Your Expertise

One strategy for selling yourself online, is to create a webinar that will ‘sell' people into your program, online course or coaching services.

A lot of clients come to me with this idea in mind, and are completely overwhelmed when they try to start putting together all the marketing material - because the truth is, there’s a LOT to think about - and there are a lot of professionals out there making it look super slick, simple and straightforward.

If you’ve given it a go, there's a chance you have found yourself feeling like a bit of a floundering failure - how do they make it look so easy when you have spent so much time, put in all this effort, and still don't really have all the pieces of the puzzle you need - and to be honest, you're not even quite sure what is missing and what you actually need to be doing?!

DOWNLOAD THE WORKBOOK HERE

I want to share with a case study, which Ilana van Geijn I worked on over a 6 month period, to help you understand the steps, time, skill level and effort involved so when you are putting together your next launch strategy you can systematically work your way through the to-do list and successfully sell yourself online like a pro.

In this lesson you will learn how to:

set realistic goals and expectations around creating and promoting your next webinar
systemise and prepare your content to best promote your product
prepare the marketing material you need for pre, during and post your webinar
repurpose your webinar content for your website, program, online course or coaching services.

giving you the knowledge required to systematically put together a webinar to launch your online content with ease - and to then repurpose the material for future use and promotion.

Choose the sections that speak to you!

Time to watch?

You'll get a lot more from watching the slides while you listen to the presentation.

On the run?

or low on bandwidth? Download the podcasts . . .

Before you take this lesson, please note:

Make sure you download the workbook before you listen to or watch any of the resources. Read through the Workbook before you begin and make yourself familiar with the questions - note down any answers you know already, and compare them to what you learn in the webinar.
The numbers in brackets after the sections in each lesson, is the time that section starts on that video/audio.
The offer you hear is periodically on throughout the year, and because you're a member of the Library you will automatically receive notifications when it's on.

WATCH Intro VIDEO: 16 MINS 30 SECS

Lesson Introduction

Housekeeping (how to get the most out of this lesson)
Getting to know who's on the call, how much do you already know? (0:30)
Why are we here? What is the case study on? (1:45)
What are we covering and not covering today? (11:14)

See Workbook Pages 1-2

LISTEN TO Intro AUDIO: 16 MINS 30 SECS

1. WATCH VIDEO: 4 MINS 30 SECS

Decide on the topic/area of expertise you will focus on?

What is the process of choosing a topic to promote?

See Workbook Page 3

1. LISTEN TO AUDIO: 4 MINS 30 SECS

2. WATCH VIDEO: 2 MINS 40 SECS

Prepare your topic resources

How to prepare your topic resources?

See Workbook Page 4

2. LISTEN TO AUDIO: 2 MINS 40 SECS

3. WATCH VIDEO: 11 MINS 00 SECS

Publicising your expertise

What are the items you need to prepare to create a month's work of social media content?

See Workbook Page 5

3. LISTEN TO AUDIO: 11 MINS 00 SECS

4. WATCH VIDEO: 6 MINS 00 SECS

Set up your webinar

What are the different assets, pages and tech do you need to set up your webinar?

See Workbook Page 6

4. LISTEN TO AUDIO: 6 MINS 00 SECS

5. WATCH VIDEO: 6 MINS 50 SECS

Promote your webinar

What assets and promotional material do you need to promote your webinar?

See Workbook Page 7

5. LISTEN TO AUDIO: 6 MINS 50 SECS

6. WATCH VIDEO: 4 MINS 00 SECS

Delivery your presentation

How long and what do you need to consider when presenting your webinar?

See Workbook Page 8

6. LISTEN TO AUDIO: 4 MINS 00 SECS

7. WATCH VIDEO: 6 MINS 15 SECS

Follow up after the webinar

What are the tasks you need to take care of post-webinar delivery?

See Workbook Page 9

7. LISTEN TO AUDIO: 6 MINS 15 SECS

8. WATCH VIDEO: 25 MINS 30 SECS

Questions and Answers

The takeaways from the case study (01.05)
Questions and Answers (7.55)

8. LISTEN TO AUDIO: 25 MINS 30 SECS

2. Plan quality learning experiences

With the:

Four Part Video Series and 12 Step Blueprint

You will create quality content that is helpful, engaging and makes you stand out as the go-to professional in your field.

20 years of international experience and qualifications in teaching and training, synthesised into one simple Blueprint, and four short videos: the 4 PILLARS of Creating a Quality Learning Experience. These resources will help you experience the philosophy under which I work with my clients, and the basis of all the resources in this Library. Plan quality learning experiences; plan to help your clients create real change!

Not really sure you need this?

Check out 4 Steps to Creating Quality Online Training for the main points in brief.

12 STEP BLUEPRINT

Choose the sections that speak to you!

Are your courses or programs as engaging and results-oriented as they could be?
Download the 12 Step Blueprint above, podcasts or full video series below.

On the run?

or low on bandwidth? Download the podcasts . . .

Outcomes Based Product Development

LISTEN: 6 MINS

Curriculum & Content Development

LISTEN: 5 MINS

Delivery Skills & User Experience

LISTEN: 5 MINS

Continuous Improvement

LISTEN: 6 MINS

WATCH VIDEO: 6 MINS

1. Outcomes Based Product Development

Understanding what your clients need, and how they learn best, will enable you to create courses, workshops and information products that deliver on their outcomes. When clear expectations are set, and outcomes are achieved, your raving fans will be letting the world know about it - and when you don't? Well, they'll be letting the world know about it too - which would you prefer?

The first part in this mini-series outlines why you need to CONNECT with your clients or learners - and how doing so will improve their learning experience. It's all about the basics of how adults learn and why you should be incorporating these ideas into the way you design and deliver your materials.

WATCH VIDEO: 5 MINS

2. Curriculum and Content Development

We've all sat through presentations or courses that are disorganised and poorly structured - not particularly inspiring is it? Neither is it engaging or motivating.. right?

The second part in our mini-series is all about how to create materials, resources, modules and whole courses that will get your clients or learners RESULTS. It's about structuring content in a way that will help your clients or learners achieve success by building on what they already know, and achieving their goals.

WATCH VIDEO: 5 MINS

3. Delivery Skills and User Experience

No body wants to be that boring presenter that sends the room to sleep, or has the audience slowly disengaging, checking phones, yawning or leaving early #disaster...

The third part in our mini-series demonstrates how to make your materials engaging - be they the worksheets or activities themselves, or the way you deliver them, there's a few different aspects you need to consider.

WATCH VIDEO: 6 MINS

4. Continuous Improvement

Evaluating, reviewing and reflecting on your content so that your clients get a better experience every time, and leave you with more raving reviews every time you deliver your content. Unless of course you'd prefer to be known as that teacher who just recycles the same content over, and over, and over....

The final part in our mini-series is all about getting results - and making sure you get double the number next time round. Whether that's RESULTS for your clients or raving reviews, there are 4 simple ways to make sure you get better results - every time.