2.3 Content organisation and systems

With the lesson on:

2.3 Content organisation and systems

You will learn how to stay organised, on track and sane during the content planning, creating, delivering and reviewing phases.

Please make sure you engage with the Worksheet and the Tutorial or Transcript, before undertaking the Content and Task Planner. It can be a very unwieldy document you're not familiar with all the columns and what they're for. Remember, if the excel document does your head in, there's always the Word version, or good 'ol post it notes!

Another good idea is to engage with the Pre-Reading Task as it will give you a very good idea of the process I went through to get this Library and the personalised educational sequence up and running.

Not sure whether you need this lesson?

READ:
How to stay organised when creating content. 

SHORT ON TIME?
Read the Video Transcript

AUDIO LEARNER?
Listen to the Podcast

WATCH FULL LESSON
Video:  18 MIN

CONTENT AND TASK PLANNING INSTRUCTIONS

Content and Task Planners

Use which ever Content and Task Planner feels easier for you. Often my clients get very overwhelmed with the Excel Version - so use which ever feels better and if all else fails, map out the process onto large pieces of butcher's paper and use post it notes to move things around until it's all in the right order!

EXCEL VERSION

WORD VERSION

If you're more of a GOOGLE SHEET kinda person, here's the latest version for you: https://docs.google.com/spreadsheets/d/1REmNFmKwpjatBlJJcEBvdJCUW4Jmgiuk65Le9xKY2rs/edit?usp=sharing

You'll need to 'save as' an excel document, then upload into your Google Drive folder. It's a much cleaner and easier version to work with I think!

Want to learn about how I use this system to market my content?

I developed a personalised educational sequence that begins with a quiz, and ends up with the user receiving a list of drip fed emails that specifically target only the areas they've self identified as needing help with. Want to learn more about how it works? Do the reading here.

Live Masterclass for the Content Creation Incubator

Watch a live session where Maria summarises the connections between good product design and curriculum design, how they inform each other, answers questions from learners who have engaged with the lessons in this Curriculum Development course, and then helps a bookkeeping professional work through the language required in her Content and Task Planner.

WATCH FULL LESSON
Video:  58 MIN

Summary of Key Topics (with timing indications):

0-6.45: Introduction: summary of what we're going to cover, questions that are going to be answered, how to interact during the tutorial and introductions

6.45 - 10.15: The key to creating a curriculum that works: how product design and curriculum development are linked - how you cannot build a curriculum without understanding what your learning product is and how it works - a list of things to think about how your learning product works BEFORE you start building the curriculum.

10.15 - 11.58: What this masterclass will give you: how the content and task planner will answer the often asked question: how do you know how much content to give (how to know whether it's not enough or too much) - especially when you're trying to distill your knowledge into a 5 day challenge or free lead generation type / opt in learning resource? Then a slight glitch - nothing like live tutorials to test your tech patience!

11.58 -16.00: What is the Content and Task Planner? - quick overview if you haven't done all the tutorials in the Curriculum Development Course, and how the columns give you everything you need for your blogs, articles or challenges - without giving away too much of your knowledge.

16.00-31.30: Working through the Content and Task Planner of a bookkeeper - who is distilling her knowledge into an online course and 5 day challenge. Using what she has put into her columns, and finessing the language to come up with major and minor outcomes, and the content she'll need for her challenge (as opposed to the whole course). Also looking at whether the activities or tasks she has outlined, match the outcomes she's stated learners will get from that module of work.

31.30-35.36: Using the Content and Task Planner to work out what goes into your sales funnel: (from lead generators, to opt ins, to self selecting quizzes, trust-building through to sales). How to work out what to put in a 5 day challenge (without overwhelming your learners) - using your outcomes to make questions that can be answered in a quiz, a challenge, (using content from a social media marketing professional) - if there are up to 50 outcomes, which ones to use, and how to use some to create motivation for your learners to want to learn more from you (ie progress along your sales funnel).

35.36-40.15: Using 'Test Teach Test' and Scaffolding to engage and motivate your learners. How to use the language within the planner to structure your learning experiences so people are impressed by what they learnt from you (not frustrated by how much they already knew or how little they learnt). How to use questions to build trust with your learners - so they can self-select into your courses or challenges with integrity.

40.15 - 56.00: Q&A from participants

  • 40.15: how to avoid using the word 'understand' when writing outcomes, by focusing on the actions, not the theory or information you're providing
  • 42.45: lecturing and why it's not the best way to deliver learning experiences - an alternative strategy to lecturing that uses the Test Teach Test principle and questioning techniques
  • 50.50: how professionals often try to put too much into one lesson and overwhelm learners, because they are subject matter experts and forget how little base knowledge the learners have - how to combat this, and how to tackle the planner head on!
  • 54.04: advice for professionals who believe they don't have an outcomes based course (in this case, a personal development professional) - that it's more theory based and doesn't lend itself to 'outcomes', 'activities' or 'tasks' - if they're not able to use the information you're teaching them, why are you teaching it?

2.2 Scaffolding

With the lesson on:

2.2 Scaffolding

You will learn how to layer the learning experience, so your clients can immediately use their new knowledge and create real change in their own lives.

It's not just about putting modules or lessons in the right order. It's about understanding how adults learn, and how they learn most effectively by being lead through a learning journey that piques their interest, then keeps them engaged, eager to find out more and get excited about the benefits they'll see when they apply their new knowledge.

I often get asked 'how much content is too much content?' when clients are trying to put together their presentations, workshops or courses. The answer is simple, and will be very clear to you once you've done the Pre-Reading.

Not sure whether you need this lesson?

READ:
The key to successful teaching is demonstrating, not explaining.

SHORT ON TIME?
Read the Video Transcript

AUDIO LEARNER?
Listen to the Podcast

WATCH FULL LESSON
Video:  18 MIN

SCAFFOLDING YOUR CONTENT ACTIVITIES

Supplementary Materials

You may think this step is unnecessary, but come on the journey of how I learnt the importance of Benjamin Franklin's famous quote: 'Tell me and I forget, Teach me and I remember, Involve me and I learn'.

How to teach an old dog new tricks.

Now an article called "Is 'Learning Styles' a myth that has finally been debunked?", it not only answers that question but also covers the power of scaffolding the learning experience.

Integrating iPads into Bloom's Digital Taxonomy.

Integrating different apps and technology into Blooms levels. Fascinating visuals in this!

2.1 Outcomes based modules

With the lesson on :

2.1 Outcomes Based Modules of Training

You will learn how to create discrete modules of learning that have client centered, realistic goals to work towards.

It's no secret that when there's no goal to work towards, information can easily fly straight over the top of your learners' heads. Give them a concrete goal to reach, mission to accomplish, task to complete, and they'll be more motivated to apply their new knowledge and see the benefits faster. Information without application really, is, not particularly useful!   The other downside is that if you don't have clear goals to begin with, there's a fair chance you'll end up with nasty reviews. Don't believe me? Engage with the Pre-Reading article!

Not sure whether you need this lesson?

READ:
The key to successful teaching is demonstrating, not explaining.

SHORT ON TIME?
Read the Video Transcript

AUDIO LEARNER?
Listen to the Podcast

WATCH FULL LESSON
Video:  28 MIN

OUTCOMES BASED COURSE OUTLINES WORKSHEET

Supplementary Materials

Not prefacing your learning content with outcomes is a dangerous risk to take, if you're concerned about the outcomes your clients will be getting and ultimately, the references they'll be giving you. After doing the above lesson, delve into some mini lessons put out by the University of Sydney and Macquarie University, on how to write clear, effective outcomes.

Writing learning outcomes: The University of Melbourne

How to write learning outcomes by providing some general background information on learning outcomes, their function and some practical strategies for how to start thinking about and writing them, by the University of Melbourne.

Writing Learning Outcomes: University of Sydney

Another article on how to write learning outcomes, from a leading Australian university.

2.0 Introduction

Introduction to Developing an Outcomes Based Curriculum

Why is it beneficial to be consistent when developing your curriculum and resources?

So many clients come to me in confusion and overwhelm because they have created so much content, but have no idea how it all fits together, no idea where anything is, their filing system is an endless rabbit warren of duplicate information and they've totally lost the love with it. All of it. All that hard work, and they've created themselves a monster. Don't do this to yourself.

Forget feeling overwhelmed, confused and out of your depth. Create a system that will keep you organised, and will give you a complete picture of your content, your resources and the marketing language you'll need to pitch it to your ideal clients.

Systems freak

What will you learn?

You will learn how to create, scaffold and organise outcomes based content, in a simple document that will keep you and your content creation on track, including the marketing language you'll need to help 'sell' the benefits of your content.

You'll get an overview of the module and why it's imperative to have a system by which to strategically plan, create, deliver and review your course content. Please note that you may have already seen these introductory materials on the course home page. If so, skip straight to Lesson 2.1 Outcomes based modules.

Please note that originally the FOUNDATIONS Level was an e-Course; therefore in the tutorials I may refer to Courses as 'Modules', and 'weeks' of the course, which refer to the 4 different Courses that are now housed in the FOUNDATIONS Level.

WATCH FULL LESSON

Video:  5 MIN

SHORT ON TIME? 

Read the Video Transcript

AUDIO LEARNER?

Listen to the Podcast

There is a Content and Task Planner mentioned in this Course.

There are now two versions of this Planner:

one is in WORD (for those who are more visual, like printing things out, and using pens and paper), and

one in EXCEL (for those of you who like having everything in one, solid, electronic place).

Please note this document is a generic planner that you may use in its entirety or only the columns that make sense for your learning experience.

Do not attempt to fill in this document until you have engaged with the content in this module as it can be extremely overwhelming before you understand the reason for each column. Adapt as necessary and please get in touch if you're unsure how to use it.

Supplementary Materials

Before you start on the journey of creating your content and task planner, please take the time to engage with these two supplementary materials. They were born from the VIP Client process that I use in helping people work through the stages of systemising their knowledge and expertise, and what happens when you don't follow this process (spoiler alert - DISASTER).

Why selling before you create can be a recipe for disaster.

Think carefully about taking business advise that will have you 'selling' access to a course, program or workshop before you've actually created it. Find out in this article, how some of my clients learnt the hard way.

6 Simple Steps to Systemising and Selling your Expertise

If you haven't already seen this tutorial, get on it before you start this module. It's a great way to start the curriculum development process, by brain dumping all your knowledge and working out what products and services you can create from it.