Lesson Category: Starter Pack

3b. Create and sell online learning content

Webinar 8 stages

With the:

3b. Webinar: 8 Stages to Selling Online Learning Content

You will learn the basics of how to design, create, deliver and sell quality learning content that confirms you as the expert in your niche.

Ilana Van Geijn and I take you through the 4 steps for creating quality content, and the 4 steps required to get it online, publicise and start selling that content to your ideal clients.

WATCH Part 1: 31 mins

WATCH Part 2: 28 mins

WATCH Part 3: Live Q&A 21 mins

Inspired?

Contact Ilana for more information about her products and services at https://www.webvisionsolutions.com/

Fancy my core education and training knowledge in easy to digest online courses? There are whole courses dedicated to Product Development, Curriculum Development, Delivery SkillsandContinuous Improvement in the Library.

4. Introduction to Foundations

With the:

4. Introduction to the Foundations of Adult Learning

You will gain an insight into the 4 stages of quality content creation, and an overview of the FOUNDATIONS Level of this Library.

Little teaching or training qualifications and need a quick crash course? 20 years teaching and training experience, in easy to digest, 4 self paced, outcomes based e-Courses. Engage with the INTRODUCTION MODULE below, and decide whether the full e-Courses, on the FOUNDATIONS of Best Practice Teaching and Learning, is for you.

The Pre-Reading Task will give you a brief overview of the FOUNDATIONS Level of this Library if you don't have time to engage with all the learnings in this lesson.

NOT SURE WHETHER YOU NEED THIS LESSON?


READ: The 4 Key Pillars to creating professionals courses

Welcome to the Introduction to the

FOUNDATIONS Level of the Library;

the 4 Pillars e-Courses, which summarise the:

the Foundations of Best Practice Teaching Learning

The materials in this lesson will provide you with the tools and resources you need to start creating 5 star quality learning experiences for your clients. Straight up, if you've already engaged with all the lessons in the Welcome Gifts and this Starter Pack, go straight down the bottom and read the Course Outline, and do the Pre-Course Survey.

Otherwise, for your own benefit, please read on.

Here's a quick overview of the FOUNDATIONS e-Courses. There are two distinct parts to Best Practice Teaching and Learning: Product and Curriculum Development, which is all about creating an organised, well scaffolded, needs and outcomes based product that caters to your clients' learning styles and expectations; and Teacher Training, which is about taking that well organised content, making it engaging, inspiring and motivating, and continuously improving it every time you deliver it.

But before you get started,

I realised after I had launched these e-Courses, there was a whole heap of business type lessons missing; questions and issues that need to be addressed BEFORE you start creating any content, which I had assumed most of my clients would have worked through with their business coaches or web developers. As most of them hadn't, we started working through the issues one by one together, and as a result, this Starter Pack, and the Small Business Wisdom Courses were born.

The rest of the materials in the Welcome Gifts and this Starter Pack have been designed to help you get started on the right foot, BEFORE you create any content, and I highly recommend that you engage with these lessons first. If not, you might find yourself in the same position as some of my clients found themselves in - creating great content that wasn't a good fit for them, or their clients, thereby re-creating the 9-5 nightmare they'd worked so hard to extricate themselves from!

The Welcome Gifts have been designed to help you:

  1. Assess your content creation skills and help you decide exactly which Lessons and Courses in the Library you will benefit from,
  2. Gain an understanding of the 12 Step, or 4 PILLAR process behind Creating Quality Learning Experiences, and
  3. Systemise and sell your expertise with a simple 6 step process.

If you haven't already engaged with these lessons, please go and complete them first. You can find them easily by clicking on the links in this paragraph, or using the menu on the top left hand corner of this page.

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Then you'll be ready for what's in this Starter Pack...

It's imperative that if you're going to put the time and effort into creating quality content, that you're:

  1. Creating offerings based on your strengths,
  2. Creating offerings that work for you AND your clients,
  3. Planning based on the 12 steps of quality learning experiences,
  4. Deciding what stages of the content development process to outsource or DIY, and that you're
  5. Choosing the most effective delivery platform for your content.

These are the other lessons in this Starter Pack and I highly recommend doing these lessons first, before you engage with the FOUNDATIONS level. Again, you can access these lessons easily by clicking on the links or using the menu in the top left hand corner of this page.

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Then, you'll be ready for the next Level...

Once you've finished those lessons, you'll be ready for the FOUNDATIONS Level, which takes you through the 4 PILLARS of Creating Quality Learning Experiences:

  1. CONNECT: Product Development
  2. CREATE: Curriculum Development
  3. COMMUNICATE: Delivery Skills
  4. CRITIQUE: Continuous Improvement

I see so many clients reinvesting double the effort, money and time unnecessarily, because they fail to do the proper pre-planning that the BASICS Level will help you do. I highly recommend doing this comparatively small amount of due diligence, before you start, so the content creation process is efficient and most effective for you and your clients!

Before you start the FOUNDATIONS level, please complete the Pre-Course Survey. This will help me gain a better understanding of who you are, and what you need, which all good educators should do before their learners start working with them. Please also read through the Course Outline below, which should answer any FAQs you have about the materials or the various ways you can get support if you need it.

The e-Course (or the FOUNDATIONS Level) has been designed to be used in order, from Lesson 1.0 right through to Lesson  4.4 so for the best experience possible, follow that order!

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So how does the e-Course work?

Find out by engaging with the Course Outline, which will help you understand what to expect from the FOUNDATIONS level (the e-Course). If you want a brief, 5 minute video that takes you though the each of the 4 PILLARS, please view the Four Part Video Series in the Welcome Gifts, which you also have access to as a Starter Pack Member.

COURSE OUTLINE

Decide which resources you need!

There are a lot of different resources in each module, but you don't need to use them all. I provide resources for all types of learners - so choose the ones that resonate with you and your learning situation.

I, for one, never use the the transcripts because I prefer watching tutorials, or at least listening to people discuss topics. Having said that though, if I'm pushed for time I'll have a quick skim through the transcripts so I know whether it's worth my time or not! Everyone's different so choose the materials that are right for you!

Not sure what to do first?

Always download the Worksheet or Template first, and make yourself familiar with the outcomes and tasks that the lesson is going to help you achieve. No point engaging in more materials than you need to, right?

worksheet

transcript

template

Want the whats, whys, examples, demonstrations and real life implementation of the theory? Watch the Video Tutorials, Interviews or listen to the Podcasts. Running low on time? Read through the transcripts instead. Eager to find out more? Engage with the supplementary materials.

tutorial

tutorial

podcast

Please do the Pre-Course Survey

To help me serve YOU better, could you also please fill out this 5 minute survey for me? Most of the questions are just multiple choice or checkboxes - don't worry - no essays required! It'll really help me understand you better as a client (and you'll learn why in the first module - promise!)
I do really care about my clients and whether they're getting an awesome experience out of this course - so please be honest and tell me everything I should know! I take every response seriously and will be in touch if there's anything I can do to make your experience in this course better.

Ready to get started?

Awesome! Find the FOUNDATIONS category in the top menu, and choose the Courses you need! If you haven't already purchased the Courses or the FOUNDATIONS Bundle, click on this link, scroll down to the yellow section, and ADD TO CART to get started!

Click on the module you wish to start with from the menu at the top of the screen - my recommendation is to do them in order, but if you know that you're here for a specific Module, then dive straight in!

7. Create content that changes lives

Be inspired with the:

Interview with Maria Doyle and Angela Raspass

And hear how to create content that actually changes lives.

If you're worried your content won't have an impact and you really want to make your mark in the world; be inspired by how two other professionals are doing it - using their strengths and living a life they've always dreamed of. Join us to hear how we CREATE CONTENT THAT CHANGES LIVES.

Not sure you need to listen to this podcast? There are two main take-aways, which you'll learn about by having a quick read of this article.

HOW TO CREATE CONTENT THAT CHANGES LIVES

LISTEN TO PODCAST: 54 MINS

Fancy a chat with Angela?

3. Plan quality learning experiences in 12 steps

With the:

3. Blueprint and 12 Step Challenge

You will learn how to plan quality learning content that confirms you as the expert in your niche.

Not much training or teaching qualifications, and not REALLY sure how to pull off a learning experience that wows your clients? Feel confident knowing there's a framework to follow so your content will always have maximum impact. PLAN QUALITY LEARNING EXPERIENCES IN 12 SIMPLE STEPS, with this 12 Step Challenge and Blueprint.

Engage with the Pre-Reading task, which summarises what the 12 Steps cover, and the reason behind why I created this framework for professionals to follow.

NOT SURE WHETHER YOU NEED THIS LESSON?

READ:

4 Key Pillars to Creating Professional Courses

You have a few options for doing this Challenge!

You can

a) just watch all the 2 minute videos below,

b) listen to all the podcasts (right down the bottom of the page) or

c) do the Challenge on Udemy, which is an online learning platform.

Why do it on Udemy?

Well, it's a chance for you to experience learning on a completely different platform which is free for you, as the content creator, to use. If you're serious about getting your content online, there are a myriad of platforms to use and if you do the Challenge on Udemy, you'll have had the change to experience my content on two different platforms, which will be a great platform (pardon the pun) from which to start our discussions about YOUR content, and how you want to deliver it.

I've had nearly 3000 people do the FREE 12 Step Challenge on Udemy, but as it's now a paid offering, I'm offering members of the Library a chance to do the Challenge AND receive a Strategy Session with me - for less than the cost of a simple cafe lunch. Contact me if you'd like more details.

DO THE CHALLENGE IN "UDEMY"

12 STEP BLUEPRINT

Just want to dive into the Challenge?

Print out the 12 Step Blueprint above, then dive into the videos below!

Please note that these videos were originally created for a live experience, so in every video I ask you to 'go into the Facebook Group and share' how you're going to use each point of the Challenge, to improve your content. If you need help or inspiration, please post your questions or comments in this private Facebook community for Members of the Library.

Let's get started...

The basics of best practice teaching and learning can be broken down into 12 simple steps, that can be grouped into 4 areas, or PILLARS. The 4 PILLARS are Connect, Create, Communicate and Critique - and there are 3 steps in each of them. If you're still not sure whether you really need to do this challenge, watch this brief introductory video, before you get started. All videos in the Challenge are around the 2 minute mark.

WATCH VIDEO: 2 MINS

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Let's start with the first PILLAR:  CONNECT, or

Product Development

When you fail to really identify your client needs, the different ways people learn, and the exact expectations around the full user experience, you open yourself up to refund requests, mismatched expectations and a minefield of 'but I thought I was getting X' type complaints. 

Be prepared. Be prepared to create a learning experience that gets raving reviews, touts you as a life changing expert and truly changes lives. Plan it properly and get it right the first time.

STEP 1: What problem are you solving?

STEP 2: How can you cater for more learning styles?

STEP 3: How clear are the expectations for your product?

Inspired? There's a whole course dedicated to Product Development in the Library.

On to the second PILLAR:  CREATE, or

Curriculum Development

So many clients come to me in confusion and overwhelm because they have created so much content, but have no idea how it all fits together, no idea where anything is, their filing system is an endless rabbit warren of duplicate information and they've totally lost the love with it. All of it. All that hard work, and they've created themselves a monster. Don't do this to yourself.   

Forget feeling overwhelmed, confused and out of your depth. Create a system that will keep you organised, and will give you a complete picture of your content, your resources and the marketing language you'll need to pitch it to your ideal clients.

STEP 4: What outcomes will your clients have?

STEP 5: What does your learning journey look like?

STEP 6: What systems are keeping your content organised?

Inspired? There's a whole course dedicated to Curriculum Development in the Library.

Now for the third PILLAR: COMMUNICATE, or

Delivery Skills

Before you start anything, if you have 2 minutes, check out this video ... no one wants to be the Dander 500 Guy... right? The presenter who makes everyone fall asleep, snigger under their breath or walk away warning others not to waste their time with you.... This short course is going to show you how to avoid being that presenter! Dander 500 Guy video used with permission from the gorgeous guys at brainrules.net

STEP 7: How well is your presentation structured?

STEP 8: How can you improve your visual aids?

STEP 9: What part of your delivery skills do you need to work on?

Inspired? There's a whole course dedicated to Delivery Skills in the Library. Check it out here. 

The capstone of quality learning: CRITIQUE, or

Continuous Improvement

No one wants to be THAT trainer. The one who is stuck in their ways, who recycles the same content over and over, who bores the socks off every group of people that comes before them to learn.

We've all been there, in that classroom, thinking 'gee I'd love to give this guy some feedback but I'm assuming it will just fall on deaf ears so there's probably no point'... right? Don't be that presenter. The capstone to any quality learning experience, is Continuous Improvement. Learn the basics about how to Evaluate, Review and Reflect on your Learning Experiences here.

STEP 10: How often do you ask for feedback on your product?

STEP 11: How often do you revamp or review your materials?

STEP 12: How can you continually improve your processes?

Inspired? There's a whole course dedicated to Continuous Improvement in the Library.

Too busy? No bandwidth? Try the podcasts instead!

Yep, same challenge, same videos, just the audio versions in case you're running low on time or bandwidth 🙂 Every tutorial is around the 1-2 minute mark.

LISTEN: 2 MIN

1. Create a business based on your strengths

Wth the:

1. Strength Finder Interview and Activity

You will learn how to find work that doesn't feel like work by creating a business based on your strengths.

Does your work feel heavy, boring, difficult or draining? Would you prefer it to feel effortless - like you're not really working at all? Join  Nikki and I to find out how to CREATE OFFERINGS BASED ON YOUR STRENGTHS, by clicking on the NIKKI SMITH INTERVIEW iPad icon below. Also, you can join Ellen Ercolini and I as we discuss 'frequencies' and how understanding ours, and those of our colleagues, business partners and co-workers, helps us to match people with work or jobs they are most suited to.

There's an article that goes with Nikki's interview, called 'How to find work that lights you up', and it's about how I learnt this lesson the hard way - which involved multiple organ failure and a medical evacuation from an outpost in the Pacific! Find out more about working with Nikki here.

There's also an article called 'One good reason why your business hasnt taken off.. yet...', which explains how when I spoke to Ellen about what she does, I realised why the first few years of my business were nowhere near as successful or simple as they should have been.

If you're not sure whether you need these lessons, read these articles first!

FIND WORK THAT LIGHTS YOU UP

LISTEN TO NIKKI SMITH INTERVIEW: 36 MINS

STRENGTH FINDER ACTIVITY

Want to book in for a session with Nikki?

Contact Nikki directly for a free 60 minute discovery session or strengths coaching session to optimise your business at nikkismith.net.au or via email nikki@nikkismith.net.au

ONE GOOD REASON WHY YOUR BUSINESS HASN'T TAKEN OFF... YET...

WATCH THE INTERVIEW: 55 MINS

Want to book in for a session with Ellen?

Contact Ellen for a free 'Power Sess:

5. Outsource or DIY the 5 stages of content development

With the:

5. Who are My Professionals? Tutorial, Expert Panel and Worksheet

You will know when to outsource with confidence, so you can operate in your zone of genius.

You're overwhelmed with how much needs to be done in the 5 STAGES OF THE CONTENT DEVELOPMENT PROCESS and not sure where to start or what to outsource? This tutorial and worksheet will help you decide whether to DIY OR OUTSOURCE WITH CONFIDENCE.

Engage with the Pre-Reading Task which takes you through the 5 stages, and gives you a brief overview of the different professionals you can employee to help you, and exactly what roles they perform (or that you can learn yourself if you're that way inclined!)

Not sure whether you need this lesson?

THE 5 PROFESSIONALS WHO HELP CREATE QUALITY CONTENT

Watch Video: 4 mins

BUSY? LISTEN INSTEAD

WHO ARE MY PROFESSIONALS

Watch Video: 90 mins

BUSY? LISTEN INSTEAD

2. Create and deliver offerings that work

With the:

2. Choose Your Offering Tutorial and Worksheet

You will choose the right products and services to create and deliver.

Overwhelmed with choice? Not sure whether you should be running a  an e-course, workshop, mastermind, book, training manual, a community forum or a combination of the above? Keep it simple, play to your strengths, and CREATE OFFERINGS THAT WORK for you and for the needs of your clients.

One of my clients, Ro Gorrel inspired this lesson; if you're not sure whether you need this lesson or not, engage with the Pre-Reading Tasks.

If you're across your strengths or 'zones of genius', your 'entrepreneurial profile', your 'frequencies', and the types of products you'd be best suited to delivering, go straight onto the main tutorial and worksheets below.

To learn more about how to harness your strengths when building the right business, go back to the previous lesson. 

To learn more about your 'entrepreneurial profile', take this short quiz created by a good friend of mine, fellow entrepreneur and business coach, Cat LeBlanc. If you're not creating a business based on the type of entrepreneurial profile you have, nothing will feel like it's in alignment or easy - be aware of your profile, then build products and services that suit!

If you've never heard of 'frequencies', I suggest you watch the webinar with Ellen Ercolini directly below the main lessons. In this webinar (there are two parts), we look at how to use the knowledge of your frequencies to help choose products and services that are going to be the best fit for YOU, and your clients.

 

WHAT PRODUCT SHOULD YOU BE DELIVERING?

WATCH VIDEO: 17 MINS

BUSY? LISTEN INSTEAD

CHOOSE YOUR OFFERINGS

HOW TO CREATE A PASSIVE INCOME WITHOUT AN E-COURSE

WATCH VIDEO: 33 MINS

WATCH VIDEO: 37 MINS

6. The most effective delivery platforms and LMSs

With the:

6. Choose the Right Platform Webinar and Worksheets

You will be able to choose the right combination of delivery method, platform and tech for releasing your online content.

  •  The parts of that process that we will cover in the webinar are namely how to:
    • consider who will be using the content, their technical skills, their support needs and the ways in which they prefer to learn
    • choose the most appropriate learning materials, ways of learning and the best way to package them
    • consider support mechanisms and levels of interaction between the learners, including access to you or your community for support
    • structure a delivery mode that will benefit you and your clients most
  • We will showcased a number of differently learning platforms, and learning management systems, discussing the pros and cons of each, their features, and which kind of learning experiences they’re best suited for.
  • There are now 7 individual videos, complete with audio versions, broken down into the above outcomes and it also includes a 14 page workbook.

Not sure whether you need this lesson?

READ: How to choose the right delivery platform for your content.

Before you take this lesson, please note:

  • Make sure you download the workbook before you listen to or watch any of the resources. Read through the  Workbook before you begin and make yourself familiar with the questions - note down any answers you know already, and compare them to what you learn in the webinar.
  • The polls mentioned in the below video series were 'live' on the original webinar video, and the results are not visible on the screen as they weren't captured on the recording.
  • The offer you hear is periodically on throughout the year, and because you're a member of the Library you will automatically receive notifications when it's on.

DOWNLOAD THE WORKBOOK HERE

WATCH VIDEO: 12 MINS

Part 1

  • Introduction: Housekeeping, meet Maria and Sam.

See Workbook Pages 1-2

LISTEN TO AUDIO: 12 MINS

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WATCH VIDEO: 12 MINS

Part 2

  • Why are you here?
  • What happens when you don't choose the right delivery mode, mechanism and package your content correctly?
  • Outcomes being delivered today.
  • 1. Who are your clients, what are their tech skills, and how is technology changing the way you need to deliver your content?

See Workbook Pages 3-4

LISTEN TO AUDIO: 12 MINS

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WATCH VIDEO: 11 MINS

Part 3

  • 2. Choose the most appropriate learning materials, ways of learning and the best way to package them.

See Workbook Pages 5-6

LISTEN TO AUDIO: 11 MINS

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WATCH VIDEO: 4 MINS

Part 4

  • 3. Consider support mechanisms.

See Workbook Page 7

LISTEN TO AUDIO: 4 MINS

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WATCH VIDEO: 7 MINS

Part 5

  • 4. Structure a delivery mode that will benefit you and your clients most.

See Workbook Page 8

LISTEN TO AUDIO: 7 MINS

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WATCH VIDEO: 12 MINS 30 SECS

Part 6

  • 5. Consider the pros and cons of various learning platforms and delivery methods.
  • Casestudies of LMSs and Learning Platforms in action.

See Workbook Pages 9-13

LISTEN TO AUDIO: 12 MINS 30 SECS

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WATCH VIDEO: 18 MINS

Part 7

  • Questions and answers.
    • 0.00 - 1.55 Short term vs long term solutions
    • 1.55 -  2.20 Reflective Task - what is your solution?
    • 2.20 - 2.55 So what IS the best solution?
    • 2.55 - 4.25 Limited time offers - and the demonstration of a fully customised self hosted membership site - this Library!

LISTEN TO AUDIO: 18 MINS

    • 4.30 - 5.00 Udemy and Skillshare - what's the difference?
    • 5.00 - 5.40 Coursecraft - is it free? What's it similar to? What are the difference between paid and free versions?
    • 5.40 - 6.55 Benefits of Membervault - free for up to 100 active users
    • 6.55 - 7.35 Stu McLaren and Tribe - membership platform
    • 7.40 - 8.50 Benefits of piloting (or starting out) with a hosted platform, and a minimum viable product
    • 9.00 - 10.55 Benefits of creating simple video trainings and flipped learning experiences using Zoom
    • 11.00 -13.30 Benefits of having a page builder
    • 13.30 - end Reflections from participants

See Workbook Page 14

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Still want more?

In this interview with Michelle Millichip from 2016, we explore the technical requirements you may need to consider when working with a web developer to create a fully customised membership site on your own website. Please note, some information may now be outdated, but the questioning process and points to consider are still relevant if you're looking at building your own self hosted site.

The DEMYSTIFYING THE DELIVERY DEBACLE Worksheet will help you work out the what, who, where, when and how in regards to the delivery your content. If you can't answer those questions, it's very difficult to make sensible decisions about how to get your content online efficiently and effectively.

The MEMBERSHIP SITE REQUIREMENTS Worksheet really breaks down all the questions you'll need to answer before a developer can help you work out the right combinations of plug ins and technical requirements you'll need to get your content delivered - be that on a hosted platform, or your very own customised membership site.

WATCH THE WEBINAR: 60 mins

TOO BUSY? LISTEN INSTEAD

DEMYSTIFYING THE DELIVERY DEBACLE WORKSHEET

SCOPING YOUR MEMBERSHIP SITE FOR COURSE DELIVERY

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Fancy seeing another platform in action?

Check out the EXTRA READING - 'Get your signature program seen', where I explain the incredible success I've had with putting the 12 Day Challenge on Udemy.

Fancy trying out the 12 Day Challenge on a completely different platform, UDEMY?

Sign up with this Coupon Code and receive a 30 minute complimentary strategy session with me!

GET YOUR SIGNATURE PROGRAM SEEN