Lesson 1 - Client Profiling for Needs Based Learning
Learn how to fully get inside your clients' heads, so that you can begin to plan for their needs, to incorporate their specific circumstances including educational backgrounds and industry experience.
What happens when you don't, is that you start creating content for problems you THINK they have, or that you may have had when YOU were going through the same process, but 5 years on, the landscape has completely changed so pitching the same, or trying to solve the same problems still, is completely missing the mark. You may also find that you're telling them things they already know, insulting their intelligence and generally rubbing them up the wrong way.
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This article will demonstrate what can happen when you don't know your clients well enough, BEFORE you start working with them. Stories. Lots of stories about egg, on someone's face, that someone, being ME. Learn from my mistakes - know your clients and their specific situations so that you can tailor the learning experience to their needs!
Want to first check out all the lessons in Product Development?
Lesson 2: design content that will appeal to the broadest range of clients, by catering for various learning styles and multiple intelligences.
Lesson 3: design a learning experience that sets clear expectations, and minimises refund requests and complaints.
Lesson 4: communicate with your clients in language that resonates with them specifically.
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