Lesson 4 - Guest Expert Interview with Kris Emery
BONUS! In this interview you can listen in, and learn how to bring clarity to your copy, so that you can tap into your clients' needs, speak their language and be able to communicate clear expectations regarding the user experience. In essence, this interview brings together everything from this course on PRODUCT DEVELOPMENT: how to develop an outcomes based product that really speaks to your clients, from the perspective of a copy editor.
Think you've got this covered?
If you're dealing with people from different countries whose native language is English, you're still at risk of making mistakes - this article takes you through a few issues I have had over the years - being completely misunderstood by Scottish, Irish, English, American and Canadian people!
Want to first check out all the lessons in Product Development?
Lesson 1: get inside your clients' heads and plan for their needs, by incorporating their specific circumstances.
Lesson 2: design content that will appeal to the broadest range of clients, by catering for various learning styles and multiple intelligences.
Lesson 3: design a learning experience that sets clear expectations, and minimises refund requests and complaints.
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