Lesson 5. Interviews with Kate Toon & Lauren Hotson on SEO, SEM & SMO
Learn how to decide what search engine and social media strategies you need.
No idea what you need? I didn't either - until I worked with Lauren and then did Kate's Recipe for SEO Success Course.
Kate gives us a 10 minute interview on understanding the basics behind what you need to know as a small business owner when it comes to SEO.
Lauren gives us the low down on what you really need (when it comes to deciding what to focus on with SEO, SEM and SMO) which depends on the type of business you're running. Spend your marketing budget wisely!
Want to first check out all the lessons in the Small Business Wisdom course?
Lesson 1: create a philanthropic side to your small business.
Lesson 2: create your Small Business Support Network.
Lesson 3: hire the right professionals.
Lesson 4: ensure you've got the legal basics covered.
Lesson 6: ensure you're communicating effectively with your clients.
Lesson 7: invite your clients to trial your new product.
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