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How do you stay organised when creating content?

What’s to follow, is an outline of the process that I use to stay sane (and help my clients stay sane) as professionals with a bucket load of knowledge, expertise and skills that need packaging into learning resources. If this is something you should be doing too (but are procrasti-cleaning at the thought of even having to start the process), take a deep breath and have a quick read of this article. There is hope. Believe me. I’ve spent 5 years thrashing around in my content creation jungle and I finally found a way out. You’ll read all about it below.

First things first,

if you’re adverse to using a system or staying organised,

employ someone to do it for you, just keep on creating, and LOOK AWAY NOW.

If you KNOW that staying organised is the key to actually getting work produced efficiently, then read on.

I’m a systems queen so can not handle disorganisation – it does my head in and there are days where I actually cannot work until my desktop (on my computer and the actual bench top) is clear of clutter.

When you’re not organised,

you end up chasing  your tail and spending half your life LOOKING for that thing that you were working on last week – instead of actually working on it. This is NOT good for productivity and will see you wasting your time, money and energy doing things again and again simply because you don’t have a clear and simple system to follow when creating and filing documents.

Do it the hard way, or learn a better way forward. #warning. excel document samples to follow. #exceldetestersLOOKAWAYNOW

When you ARE organised, your productivity goes through the roof.

This series of emails, articles and content to support the Library and the Content Creation Quiz for example, was pulled together in less than 2 weeks (while I was also working with clients).

Without the system,

it would have been a nightmare. Using the system? Ticking things off one by one, all links present, nothing ever lost or unable to be found (apart from the hacking episode but we won’t go there…)

So I think a picture essay is far more effective than me rambling. Plus, there’s a full lesson below that will take you through the whole process of getting content out of your head, and into a system that will make it easy for you to create a raft of content from it – articles like these, worksheets, tutorials, you name it.

I’m just going to show you the systems I use and the process I went through to get this Library up online.

It all started off with a brain dump.

Yep, one helluva brain dump that literally went for 000s of rows on my original excel sheet. I’m a systems queen. It scared the living be-jesus even out of ME.

The first coloured column you see was my first attempt to break my knowledge base into sections that made sense to be sold together. These sections now form the 4 Levels in my Library – the Basics, Foundations, Everyday and Specialist Levels.

1. My brain to start with

Only two of them have been populated so far.

The other two lay in the hope that at some point I won’t have lost all my creative juices and will start creating content again. #gottakeepbelieving #notscarredtoomuchyet

My next job was then to move it into the system that literally explains left to right, each part of the content creation process – from the marketing material needed, through to the outcomes achieved, the theory, demonstrations, activities, resources, the whole shebang. The red, orange and green sections you see on this and the previous image was my attempt to work out what I had created already, what was in draft, and what hadn’t even been started. I don’t have a screenshot of the finished spreadsheet post brain-dump but all I can say is that there was A LOT of orange and red, and not a lot of green.

I then came to the conclusion that I had a pretty neat breakdown of courses across the four levels, and that the number of courses in each level almost evened out. Ahhh, nothing like pen, paper and stick figure drawings 🙂

2. Merging the libraries
3.

This is what the initial stick figures turned into, but not after one helluva lot of time, money and energy was spent trying to work out how to best present nearly 40 lessons, across two levels, inside 7 different courses.

Full on.

Even the designer and developer were stumped. Now I’m not suggesting you should do it all in one shebang like I did, infact I’m recommending that you DON’T. If you value your mental health and immediate relationships my recommendation would be to work on ONE course at a time, then when you’ve got a couple that you know work fabulously, look into how to get them all online and into a virtual Library. #wishI’dtakenmyownadvice

4. the plan in action

Because when you’ve got a lot of content and you’re using a platform that is NOT out of the box and allows you FULL creativity and control over how the learning is presented (like I wanted… not sure I’d go with that option now after having done it), you’ll end up with A LOT of designing, developing, creating and finishing off to do when everything needs to be linked, live and working properly. This image, is the list of things my VA and I were working through (she was purple, I was blue) and the state that each task, for each lesson was in. Design, develop, get online, edit intro text, link to supplementary materials, update menu etc etc the list went on and on. 38 individual lessons. #shootmenow

It did all come together in the end, and after a LOT of feedback around the user experience we think we’ve finally got it right. Thank the angels that watch over us. I nearly chucked the towel in a fair few times!

4. website creation image
5. the home page

Is there an even happier ending though?

Yep. So now that all the learning materials are done, the system is much simpler. Each course now has a tab in one central google doc dedicated to it – that anyone in my team can access, like this one. I have 7 of these currently.

6. the library today

What on earth is in all those columns then?

If you know my philosophy around giving people what they want, as they need it, you’ll know that with my content:

  • every lesson is linked to an article, which summarises it, like this one.
  • that article has a link to the full lesson (check out the full lesson below).
  • when you sign up to my list, you do a Content Creation Quiz. Every quiz question, asks whether or not you’re comfortable with a certain outcome linked to a stage in the content creation journey like, for example, ‘staying organised when you create content’.
  • If you answer no, or not sure to that question, you’ll receive an email that will summarise the outcome, benefits of being confident in that area, provide a link to the article that summarises the lesson, and then points you directly towards the Lesson in the Library.

It’s an approach I created because every sales funnel approach I learnt about felt slimy and just NOT ME. Want to learn more about how you can turn your content into a personalised educational sequence for the ultimate trust building marketing exercise? Read about it here.

That google doc with 7 tabs?

Contains every link to every email, outcome, article, lesson and resource. It also records where the articles have been published so I can keep finding new ones to put out there into the world. It also keeps track of any updates my team and I are working through, so we can list them and work on them in tandem, without repeating the same work someone else has done. #googledocsrock

Sound a bit nuts?

It has been. Even for a systems queen like myself though. Now that I”ve got it sussed, everything works according to this system, including my Amazon S3 account, archive folders and current resources folders.

Moral of the story?

When you’ve got a system, it really is very straight forward to stay organised.

Ready to learn how to stay organised, on track and sane during the content planning, creating, delivering and reviewing phases?

Great news. This is my zone of genius. I’ve got a live workshop coming up soon, or a bunch of self directed online resources you can access. The tutorial that takes you through my signature Content and Task Planner, complete with written instructions AND  templates in both WORD and EXCEL so there’s no excuse for not staying organised and on top of your content!


Need help defining your product-

Join us for the workshop above, or the online resources below.


2.3

The lesson is available here.

It’s located in the FOUNDATIONS Level of the Library, in the Curriculum Development course:

Lesson 2.3: Content Organisation and Systems

Click on the above link to be taken directly to the Lesson. If you’re already  a member of the Curriculum Development course, make sure you’re logged in! If you’re not, you’ll be redirected to the page where you can become a member.

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Great content stuck in your head & hard drives?

So much to think about . . .

>> What to put in & leave out, in what order?

>> How to package it? Or deliver it? Online?

>> Will it just be a waste of time & money?

>> Will the content actually help people and help me build my reputation as the go-to-professional in my field?

My quiz can help!

Do this 3 minute quiz, and find out exactly which areas you need help with.

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