When you reach the point where you’ve been practising your trade for years, you will more than likely have an enormous amount of IP in your head, or scattered across your hard drives; you’ll also more than likely have a healthy list of clients (or colleagues) who you’ve successfully taken through your process so you know it works, you’ve refined your content and the way you deliver it, and you’re confident that your knowledge and expertise consistently produces results.
It’s at this point you may come to the decision to evolve your methods from a one-to-one model of teaching, (time consuming, and not as financially savvy or efficient as you’d like) into a one-to-many model, leveraging your time and energy.
This is the case with many of the professionals that I work with. They’re sitting on a tonne of ideas and have a load of experience working with individuals and are starting to get cluey about using their knowledge to create a group experience. They just need a plan.
If that’s where you’re stuck: you’ve got all the content but you’ve got no idea what to do with it all, you need steps to systemising your expertise and morphing it into products and services that start serving your people more efficiently. I would love to share with you a simple framework that will help you do just that.
So, I’ve created a free webinar to show you exactly how to go about it.
Here’s a quick introduction… if it sounds like it’s what you’ve been looking for, there’s instructions on how to access the full webinar at the end of this article.
Not sure this system is going to work with your expertise or industry area?
Think again. Follow this link to see all the professions and industries I’ve worked with over the years, and read about their successes. Small businesses, practitioners, large government organisations and not for profits. It works across the board.
6 Simple Steps to Systemising and Packaging your Expertise:
How to create one-on-one, group, live, evergreen, online, or face to face learning experiences that translate your one to one processes into a leveraged learning product:
1. Commit to the Process
Because to get out of overwhelm and disorganisation, you need a mindset reboot. Decide you ARE going to take action by organising your content into a system that will ultimately work for your clients and yourself. Set aside some time to actually getting all your content into ONE place.
2. Do a Brain Dump
When you extract your content from all the random places it’s currently housed – your laptop, your filing system, your brain – you can work with it in a central location to work out what your main areas of content are, and how they’re going to be organised. Don’t stop there though. What else have you got hidden in the recesses of your knowledge base? This isn’t something that happens in half an hour. Keep at it. It will keep coming to you.
3. Systemise Your Knowledge Base
Grouping your newly collated content into areas assists you to isolate how many distinct modules or workshops you are able to deliver. Again, this might actually take weeks before it’s all out of your head, and into some sort of order. I have tools that will help you get this system in place but the best place to start is by grouping things into like areas, and naming them.
4. Use Your Knowledge Base
Once your content is systemised using the Content Organising Tool, you’ll be looking at a clear picture of what you have to create a full suite of products (and services, including opt-ins, a language bank for marketing and blog posts, content for workshops, full blown courses, or even a book – if you’re a practitioner or professional running a small business). The webinar above touches on the process, and the full lesson below will really walk you through the whole concept.
5. Scaffold Your Knowledge Base
When you are able to demonstrate to your clients or colleagues how to use your content, at what point they’ll need it and in which order, there’s a greater chance they’ll really engage with and get something out of the learning experience. It’s not just about putting things in the right order, but also layering the learning experience with the right elements so that learners are lead on a learning journey, not just fire-hosed with information they don’t know what to do with. As an added bonus, if you’re in small business, having happy clients who have really gotten something out of working with you, means the start of a referrals based business that essentially sells itself. Who doesn’t want that?
6. Package Your Offerings
This is the exciting part where you decide which products you’re going to create with your content. By isolating your strengths, figuring out what you can create that will be a joy to teach, and factoring in how your clients or colleagues are going to learn from it best, you can build offerings that tick all the boxes – for you AND for your clients. Impress them? Off they go raving to you about you, and the impact you’ve had on their jobs or their lives. Regardless of whether you’re in small business or a large organisation, there’s nothing like a reputation boost as not just a subject matter expert, but someone who also knows how to impart information and really help people learn right?
Ready to put the 6 Simple Steps into practice?
Fantastic! I have a quick tutorial and a content organising tool that help you through the steps of systemising and then selling your expertise.
The lesson is available here.
Click on the above link to be taken directly to the Lesson. If you’re already a member of the Welcome Gifts, make sure you’re logged in! If you’re not, you’ll be redirected to the page where you can become a member.
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