WELCOME GIFTS
How to distill your knowledge into quality learning products
WELCOME GIFTS
How to distill your knowledge into quality learning products
WELCOME GIFTS
How to distill your knowledge into quality learning products
Lesson 3: Systemising and Selling Your Expertise
Collate and package your existing knowledge into a range of educational products and services including opt ins, lead magnets, courses, workshops and articles.
How will this help you? You know you have enough to create a product out of, but you're confused, frustrated and have no idea where to start. You're REALLY good at creating content because that's what you're best at - but there doesn't seem to be a system to it, it's all over the place and you have no idea how to pull it into offerings that your clients want, need and are able to access easily. I hear you. Follow this simple 6 step process to organise, systemise and sell your content - and then finish off this lesson by watching (or listening) to a webinar where we presented a 6 month case study on the actual cost in time, money and effort that goes into creating, promoting, delivering and then repurposing content.
Not sure you need this lesson? Read these two articles first then.
The first article gives a summary of the six steps in my signature process and the second article shows you how my content organising process and tools have helped my clients sort out years of expertise, skills, experience and resources.
Want to first check out all the lessons in the Welcome Gifts?

Lesson 1: assess your preparedness to create quality learning content.
Lesson 2: create quality learning content that qualifies you as the go-to-expert in your field.
Lesson 4: get the most out of the training and education industry.
Lesson 5: convert your face-to-face product into a successful online learning experience.
Lesson 6: gain the knowledge required to structure needs-based, outcomes-driven learning experiences that get results.
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